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高考申論題 105年 [觀光行政(選試觀光英語)] 觀光英語

第 一 題

📖 題組:
一、名詞解釋:請以英文作答(每小題 5 分,共 20 分) (一) on-board catering (二) niche tourism (三) incentive travel (四) hotel inspection
📝 此題為申論題,共 5 小題

小題 (一)

on-board catering

思路引導 VIP

看到此題,應立即聯想航空或遊輪客運實務中的「機上/船上餐飲服務」。答題時需嚴格遵守題目要求的「定義(Definition)、核心特性(Characteristics)、實務舉例(Example)」三段式邏輯,並運用如 in-flight service, dietary requirements, galley space 等產業術語以獲取高分。

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AI 詳解
AI 專屬家教

Definition: On-board catering refers to the provision of food, beverages, and related hospitality services to passengers during transit, predominantly utilized in commercial aviation, cruise lines, and railways. Characteristics: Its core characteristics include strict compliance with food safety and hygiene regulations, complex logistical planning due to limited payload and galley space, and the necessity to accommodate diverse dietary requirements (e.g., vegetarian, halal) and cultural preferences under time constraints. Example: A practical example is an airline's in-flight catering service, which ranges from pre-packaged, reheated meal trays in economy class to sophisticated fine dining experiences prepared by specialized flight kitchens (e.g., LSG Sky Chefs) and served by cabin crew in premium cabins.

小題 (二)

niche tourism

思路引導 VIP

看到「niche tourism」,應立即聯想到與「mass tourism(大眾觀光)」相對的「小眾/利基觀光」。作答時請依循「定義(針對特定興趣的特化市場)、特徵(高客製化、低產量高利潤)及實例(如生態觀光、醫療觀光)」的三段式結構以全英文撰寫,精準使用產業術語展現專業度。

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AI 詳解
AI 專屬家教

Definition: Niche tourism refers to a specialized segment of the tourism industry tailored to meet the specific interests, needs, and preferences of a distinct group of travelers, serving as an alternative to mass tourism. Characteristics: It is highly characterized by customized itineraries, smaller tourist volumes, higher profit yields, and a strong emphasis on authentic, unique, or specialized experiences rather than standardized commercial products. Example: Practical applications include ecotourism, medical tourism, dark tourism, and culinary tourism. For instance, organizing an exclusive bird-watching expedition for ornithology enthusiasts represents a typical niche tourism product.

小題 (三)

incentive travel

思路引導 VIP

看到「incentive travel」,應立刻聯想到它是 MICE 產業中代表「I」的關鍵術語。答題時請依序寫出:由誰出資與目的(企業贊助、獎勵達標員工)、產業特性(高度客製化、提升士氣與忠誠度),並舉出具體實例(如頂尖業務的豪華度假),以展現專業的觀光商務英語能力。

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AI 詳解
AI 專屬家教

Definition: Incentive travel refers to a fully funded, corporate-sponsored trip offered as a reward to employees, distributors, or clients for achieving specific business targets or demonstrating exceptional performance. Characteristics: As a crucial segment of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, it is characterized by highly customized, luxurious, and exclusive itineraries designed to motivate staff, enhance team cohesion, and build corporate loyalty. Example: An insurance company awarding its top-performing sales agents an all-inclusive, five-star resort vacation in Hawaii as a reward for exceeding their annual sales quotas.

小題 (四)

hotel inspection

思路引導 VIP

看到「hotel inspection」,應直覺聯想到旅遊業或 MICE 產業中常見的「飯店場勘」或「飯店考察」。作答時請依循『定義(實地評估設施與服務)、特性(確保符合產業標準或客戶需求)、實例(如會展規劃師簽約前的場地確認)』的三段式結構,以專業英文精準表達。

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AI 詳解
AI 專屬家教

Definition: A hotel inspection (or site inspection) is a formal, on-site evaluation of a hotel's facilities, services, and overall operational standards conducted by travel professionals, event planners, or quality assurance assessors. Characteristics: It involves systematically examining guest rooms, meeting spaces, F&B (food and beverage) outlets, cleanliness, and safety protocols to ensure they rigorously meet industry requirements or specific client expectations. Example: For instance, a MICE planner performs a hotel inspection to verify the capacity of conference rooms and the quality of amenities before finalizing a venue contract for a large-scale corporate incentive trip.

小題 (五)

寂寞星球旅遊手冊

思路引導 VIP

看到此題應立即聯想到全球最具代表性的自助旅行指南品牌。「寂寞星球」為專有名詞,需直接使用其原英文名稱 Lonely Planet,而「旅遊手冊」可精準譯為 guidebook 或 travel guide。

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AI 詳解
AI 專屬家教

Lonely Planet guidebook (或 Lonely Planet travel guide) 「Lonely Planet」為全球知名的旅遊指南品牌,專為背包客(backpackers)與獨立旅行者(independent travelers)提供詳盡的目的地資訊。在觀光實務與英語溝通中,從業人員與旅客常直接以 "Lonely Planet" 代指該系列之旅遊手冊。

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