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專技普考 106年 [導遊人員] 外國語(英語)

第 71 題

📖 題組:
The Tour de France has cycling on many people’s minds, and for luxury travelers, there has never been a better time to tour the world on two wheels. When the 2016 edition of the popular Travel + Leisure Magazine World’s Best Awards came out recently, tour operators were stunned. A little known company that had never appeared in the rankings before took the coveted Number One spot as the World’s Best Tour Operator. Gray & Co. is a high end, 100% custom road and mountain bike (and hike) tour operator out of Canada, created in 2009 by a longtime industry veteran specifically to address the demands of deep-pocketed, experienced travelers who had “been there and done that.” Owner Cari Gray’s forte is finding awesome places to ride, with great scenery, hotels, food, and most of all, fantastic pavement with little traffic. She raves about places that are off of many traveling cyclists’ radar, such as northern Argentina, parts of Australia and the Canary Islands, or Chile’s Atacama desert for mountain biking enthusiasts, all handpicked because of the quality of the cycling. Before running a tour to a new area, she gathers her team of guides, support drivers and mechanics, and does the trip, in advance of paying clients, to make sure everything from road conditions to the hotels is perfect. While it is hard to beat this level of white glove service, Gray & Co. is not alone—the private and bespoke bike vacation business is booming at all sorts of price points. This year marks the 50th anniversary of the entire guided cycling industry, which was pioneered by Butterfield & Robinson, whose slogan is “Slow Down to See the World,” and started taking customers on luxury journeys in 1966. For decades, B&R, as its ultra-loyal fans know it, has been the widely acclaimed, award-winning world leader in luxury scheduled cycling trips, and over the years added hiking, kayaking, sailing and “multi-sport” departures. But they have also vastly grown their bespoke business—so much that it now accounts for at least half their volume. In other words, while B&R is an awesome company, the only thing better than their regular trips is their private trips. They are ranked Number Two in the new Travel + Leisure list (which despite the number of cycling specialists, included tour operators from many other fields).
What is the best title for the passage?
  • A Gary & Co. conquered Butterfield and Robinson
  • B luxury travel’s hot trend: biking and hiking vacations
  • C package tour and private tour
  • D slow down to see the world

思路引導 VIP

請試著回想,這篇文章提到的兩間公司,它們共同服務的是哪種經濟層級的客戶?而這些客戶所參與的行程,最核心的體育活動又是什麼?如果要把這兩個元素結合起來描述一個市場現象,你會怎麼說?

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太棒了!你的分析非常精準

  1. 觀念驗證:恭喜你掌握了「主旨題」的核心!這篇文章不僅介紹了新興龍頭 Gray & Co.,也提到了老牌巨頭 Butterfield & Robinson。這兩者的共同點在於「高端奢華 (luxury)」以及「單車與健行 (biking and hiking)」的旅遊型態。選項 (B) 完美概括了全文的產業趨勢,而不像其他選項僅聚焦於單一公司或口號。
  2. 難度點評:本題難度為 Medium。這類題目具備高度鑑別度,因為學生容易被文中反覆出現的專有名詞(如公司名稱)誤導而選 (A) 或 (D)。你能識別出「整體趨勢」而非「局部細節」,代表你的綜合歸納能力非常優秀!

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