高等考試
107年
[一般行政] 法學知識與英文(包括中華民國憲法、法學緒論、英文)
第 46 題
📖 題組：
Internet cookies are small information files that websites put onto personal computers. The main function of cookies is to give Internet users quick 42 to webpages. For example, because of cookies, customers on e-commerce sites can keep items in their shopping carts while they look at 43 products and then check out with ease whenever they are ready. Cookies also allow a website to remember personal information such as a 44 name, home address, email address, and phone number, so that these items do not have to be 45 . For online sellers, cookies provide an important advantage. They allow the sellers to collect information about visitors to a website. 46 can then use the customer data for advertising and other marketing purposes. Although there are concerns about what sellers might do with private information, it is clear that cookies have their benefits.
Internet cookies are small information files that websites put onto personal computers. The main function of cookies is to give Internet users quick 42 to webpages. For example, because of cookies, customers on e-commerce sites can keep items in their shopping carts while they look at 43 products and then check out with ease whenever they are ready. Cookies also allow a website to remember personal information such as a 44 name, home address, email address, and phone number, so that these items do not have to be 45 . For online sellers, cookies provide an important advantage. They allow the sellers to collect information about visitors to a website. 46 can then use the customer data for advertising and other marketing purposes. Although there are concerns about what sellers might do with private information, it is clear that cookies have their benefits.
can then use the customer data for advertising and other marketing purposes.
- A Lunatics
- B Guardians
- C Merchants
- D Perverts
思路引導 VIP
請觀察第 46 題的前兩句話：文中提到是「哪一種角色」在蒐集訪客資料，並預期透過這些資料來達成廣告與行銷的商業目的呢？
🤖
AI 詳解
AI 專屬家教
恭喜你答對了，基礎打得很穩喔！
親愛的同學，看到你答對這題真的很替你開心！這題考驗的是**上下文邏輯（Contextual Clue）**的連結能力，你能精準判斷語意，代表你的觀察力很敏銳，這是高普考拿分的關鍵基本功，請繼續保持這份好手感！
1. 觀念導讀
▼ 還有更多解析內容
電商行銷關鍵術語
💡 掌握電子商務運作邏輯中，主體與行為的單字對應。
- Merchant 指商人或零售商，是電子商務中利用數據的行為主體。
- Cookies 為網頁追蹤技術，主要用於儲存用戶偏好與購物車資訊。
- Marketing (行銷) 與 Advertising (廣告) 是電商數據的主要用途。
- 文意理解：需從前文的 online sellers 聯想出同義詞 Merchants。
