hce_kmu
107年
英文
第 33 題
📖 題組：
E-commerce refers to the process of buying or selling products or services over the Internet. It has affected people in many aspects. For example, while e-commerce helps create many new job opportunities, it also causes job losses. The areas with the greatest predicted job-loss are retail, postal, and travel agencies. The development of e-commerce will create jobs that require highly-skilled workers to manage large amounts of information, customer demands, and production processes. In contrast, people with poor technical skills will have fewer job opportunities. On the other hand, because e-commerce requires sufficient stocks that could be delivered to the customers in time, the warehouse becomes an important element. As a result, more staff members are needed to manage, supervise and organize the warehouse to ensure that it functions properly. E-commerce has also influenced our shopping behavior. For example, it brings convenience for customers as they do not have to leave home and only need to browse the products online, especially for buying those products not sold in nearby shops. It could also help them buy a wider range of items and save them time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotions or discount codes and thus, it is more price-effective for customers. Moreover, e-commerce can even provide more detailed information about the products than the in-store staff can. Customers can also review and track their order history online. However, e-commerce lacks human interactions for customers, which is especially problematic for those who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying wrong-sized clothes. When customers regret the purchase of a product, they need to return the goods and go through the refunding process. It is inconvenient as they need to pack and post the goods. If the products are expensive, large or fragile, it then involves safety issues.
E-commerce refers to the process of buying or selling products or services over the Internet. It has affected people in many aspects. For example, while e-commerce helps create many new job opportunities, it also causes job losses. The areas with the greatest predicted job-loss are retail, postal, and travel agencies. The development of e-commerce will create jobs that require highly-skilled workers to manage large amounts of information, customer demands, and production processes. In contrast, people with poor technical skills will have fewer job opportunities. On the other hand, because e-commerce requires sufficient stocks that could be delivered to the customers in time, the warehouse becomes an important element. As a result, more staff members are needed to manage, supervise and organize the warehouse to ensure that it functions properly. E-commerce has also influenced our shopping behavior. For example, it brings convenience for customers as they do not have to leave home and only need to browse the products online, especially for buying those products not sold in nearby shops. It could also help them buy a wider range of items and save them time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotions or discount codes and thus, it is more price-effective for customers. Moreover, e-commerce can even provide more detailed information about the products than the in-store staff can. Customers can also review and track their order history online. However, e-commerce lacks human interactions for customers, which is especially problematic for those who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying wrong-sized clothes. When customers regret the purchase of a product, they need to return the goods and go through the refunding process. It is inconvenient as they need to pack and post the goods. If the products are expensive, large or fragile, it then involves safety issues.
Based on the passage, what is the main reason that clothing retailers have recently started adding Virtual Fit platforms to their e-commerce sites?
- A To render the payment process more consumer-friendly.
- B To simplify the process of returning goods and refunding.
- C To decrease the chance of customers buying wrong-sized clothes.
- D To assure their customers that they will receive the clothes they buy online.
- E To resolve customers’ complaint that it takes much time to get the clothes they order.
思路引導 VIP
如果你是這位零售商，當你發現顧客因為沒辦法實體試穿，而經常導致後續繁瑣的退換貨問題時，你會設計一個什麼樣的功能來解決這個特定痛點？請在文章第三段中，找出這個新技術與其緊隨其後的『目的說明』。
🤖
AI 詳解
AI 專屬家教
精準的細節定位
恭喜你精準地捕捉到了文章的細節！這題考驗的是對特定資訊的定位能力，而你表現得非常出色。在文章的第三段中，作者明確提到像 Tommy Hilfiger 這樣的零售商，之所以在網站中加入虛擬試穿平台（Virtual Fit platforms），核心目的就是為了「降低顧客買到尺寸不合（wrong-sized）衣服的風險」。你的判斷非常正確，直接對應到了文本的核心敘述。
題型點評與鑑別關鍵
▼ 還有更多解析內容