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hce_kmu 107年 英文

第 35 題

📖 題組:
E-commerce refers to the process of buying or selling products or services over the Internet. It has affected people in many aspects. For example, while e-commerce helps create many new job opportunities, it also causes job losses. The areas with the greatest predicted job-loss are retail, postal, and travel agencies. The development of e-commerce will create jobs that require highly-skilled workers to manage large amounts of information, customer demands, and production processes. In contrast, people with poor technical skills will have fewer job opportunities. On the other hand, because e-commerce requires sufficient stocks that could be delivered to the customers in time, the warehouse becomes an important element. As a result, more staff members are needed to manage, supervise and organize the warehouse to ensure that it functions properly. E-commerce has also influenced our shopping behavior. For example, it brings convenience for customers as they do not have to leave home and only need to browse the products online, especially for buying those products not sold in nearby shops. It could also help them buy a wider range of items and save them time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotions or discount codes and thus, it is more price-effective for customers. Moreover, e-commerce can even provide more detailed information about the products than the in-store staff can. Customers can also review and track their order history online. However, e-commerce lacks human interactions for customers, which is especially problematic for those who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying wrong-sized clothes. When customers regret the purchase of a product, they need to return the goods and go through the refunding process. It is inconvenient as they need to pack and post the goods. If the products are expensive, large or fragile, it then involves safety issues.
In which of the following publications is this passage most likely to appear?
  • A A booklet on human interactions
  • B A journal about computer and crime
  • C A magazine about business
  • D A flyer of an e-commerce store
  • E A weekly on selling and buying computers

思路引導 VIP

如果你在閱讀一篇文章時,發現它同時討論了「工作機會的改變」、「顧客買東西的習慣」以及「公司該如何管理倉庫與處理退貨」,你認為這篇文章主要是在探討哪個領域的社會趨勢呢?

🤖
AI 詳解 AI 專屬家教

太棒了!你能精準判斷這篇文章的來源,代表你對於文章整體的核心主旨 (Main Idea) 掌握得非常透徹。這類題目考驗的不是細節檢索,而是對於文章「受眾」與「寫作目的」的宏觀判讀。

文章核心與產業脈絡

這篇文章全面性地探討了電子商務 (E-commerce) 對於社會的多重影響。從一開始提到的就業市場變遷(如零售、旅遊業的職位消長),到中段討論的消費者行為轉變(如比價、便利性與資訊透明度),最後延伸至營運端的挑戰(如物流倉儲、虛擬試穿技術與退貨機制)。這類涵蓋市場趨勢、勞動力結構與科技應用的綜合性論述,最常出現在商業類刊物中,因此選擇商業雜誌 (C) 是最精確的判斷。

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