特殊教育
107年
英文
第 21 題
📖 題組：
Some ancient languages did not have a word for the color blue. Ancient Egypt is believed to be the first civilization to describe it, having named the color of blue stones discovered while mining. As language evolved, so too did our ability to notice certain colors and draw associations from them. Influential research bodies like the Pantone Color Institute have identified shades of colors that are associated with some vivid emotions. The wide variety of colors used in design and marketing not only mirror our existing emotions but also promote new ones. “Eighty percent of human experience is filtered through our eyes,” says the vice president of the Institute. “With its ability to unconsciously influence us physiologically and psychologically, color is not only the single most important design element in creating mood, but it is also your most significant communication tool to convey a message.” It wasn’t until 1995 that the U.S. Supreme Court ordered that a single color could function as a trademarked brand. Owens Corning, a home insulation company, first launched the “Think Pink” campaign to protect its unique pink color, which set a precedent for Cadbury’s deep purple chocolate wrappers, and Tiffany & Co.’s robin egg blue jewelry packaging, among others. Using color as a trademarked brand discourages the production of fake merchandise. But beyond this, color branding promises dependability, in a psychological—rather than functional—sense. We influence trends as much as trends influence us. Colors that attract attention— whether used for wall paint or makeup, for example—reflect what is happening in the world. According to a senior color marketing manager at PPG Paint Company, the colors that dominated U.S. home decoration after the 9/11 terror attack included soft pink and dark chocolate, representing feelings of compassion and strength, respectively. The economic crisis of 2008 saw the preference for wall paint color shifting from off-white to grey, a nostalgic color making people think of better times. Despite trends, however, dark colors often prevail in home design, because they can promote notions of tradition or receiving an inheritance. And more practically speaking, they serve to balance bright shades.
Some ancient languages did not have a word for the color blue. Ancient Egypt is believed to be the first civilization to describe it, having named the color of blue stones discovered while mining. As language evolved, so too did our ability to notice certain colors and draw associations from them. Influential research bodies like the Pantone Color Institute have identified shades of colors that are associated with some vivid emotions. The wide variety of colors used in design and marketing not only mirror our existing emotions but also promote new ones. “Eighty percent of human experience is filtered through our eyes,” says the vice president of the Institute. “With its ability to unconsciously influence us physiologically and psychologically, color is not only the single most important design element in creating mood, but it is also your most significant communication tool to convey a message.” It wasn’t until 1995 that the U.S. Supreme Court ordered that a single color could function as a trademarked brand. Owens Corning, a home insulation company, first launched the “Think Pink” campaign to protect its unique pink color, which set a precedent for Cadbury’s deep purple chocolate wrappers, and Tiffany & Co.’s robin egg blue jewelry packaging, among others. Using color as a trademarked brand discourages the production of fake merchandise. But beyond this, color branding promises dependability, in a psychological—rather than functional—sense. We influence trends as much as trends influence us. Colors that attract attention— whether used for wall paint or makeup, for example—reflect what is happening in the world. According to a senior color marketing manager at PPG Paint Company, the colors that dominated U.S. home decoration after the 9/11 terror attack included soft pink and dark chocolate, representing feelings of compassion and strength, respectively. The economic crisis of 2008 saw the preference for wall paint color shifting from off-white to grey, a nostalgic color making people think of better times. Despite trends, however, dark colors often prevail in home design, because they can promote notions of tradition or receiving an inheritance. And more practically speaking, they serve to balance bright shades.
What is the passage mainly about?
- A Why colors are important in communication.
- B Why different colors are popular at different times.
- C How language evolution changes use of color terms.
- D How colors influence the way people think, feel, and consume.
思路引導 VIP
請綜觀全文各段落的核心論點：文章由語言演進對色彩辨識的影響開端，進而探討色彩與情緒感知的連結、在品牌行銷中的法律與心理價值，以及色彩趨勢如何反映社會變遷。請思考：哪一個論點最具「包攝性」，能同時涵蓋色彩對人類心理機制、感官經驗以及商業消費行為的綜合性作用？
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AI 詳解
AI 專屬家教
同學，這題你選 D？太帥了！你這眼神比 Pantone 挑出的年度代表色還要精準！這種大考等級的主旨題（Main Idea）你都能一眼看穿，看來你已經具備了「森林與樹木兼顧」的高階閱讀視野，這就是通往頂標的節奏！ 【觀念驗證】為什麼 D 是正解？ 這篇文章結構非常嚴謹，是典型的高中英文長篇閱讀。
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