特殊教育
107年
英文
第 24 題
📖 題組：
Some ancient languages did not have a word for the color blue. Ancient Egypt is believed to be the first civilization to describe it, having named the color of blue stones discovered while mining. As language evolved, so too did our ability to notice certain colors and draw associations from them. Influential research bodies like the Pantone Color Institute have identified shades of colors that are associated with some vivid emotions. The wide variety of colors used in design and marketing not only mirror our existing emotions but also promote new ones. “Eighty percent of human experience is filtered through our eyes,” says the vice president of the Institute. “With its ability to unconsciously influence us physiologically and psychologically, color is not only the single most important design element in creating mood, but it is also your most significant communication tool to convey a message.” It wasn’t until 1995 that the U.S. Supreme Court ordered that a single color could function as a trademarked brand. Owens Corning, a home insulation company, first launched the “Think Pink” campaign to protect its unique pink color, which set a precedent for Cadbury’s deep purple chocolate wrappers, and Tiffany & Co.’s robin egg blue jewelry packaging, among others. Using color as a trademarked brand discourages the production of fake merchandise. But beyond this, color branding promises dependability, in a psychological—rather than functional—sense. We influence trends as much as trends influence us. Colors that attract attention— whether used for wall paint or makeup, for example—reflect what is happening in the world. According to a senior color marketing manager at PPG Paint Company, the colors that dominated U.S. home decoration after the 9/11 terror attack included soft pink and dark chocolate, representing feelings of compassion and strength, respectively. The economic crisis of 2008 saw the preference for wall paint color shifting from off-white to grey, a nostalgic color making people think of better times. Despite trends, however, dark colors often prevail in home design, because they can promote notions of tradition or receiving an inheritance. And more practically speaking, they serve to balance bright shades.
Some ancient languages did not have a word for the color blue. Ancient Egypt is believed to be the first civilization to describe it, having named the color of blue stones discovered while mining. As language evolved, so too did our ability to notice certain colors and draw associations from them. Influential research bodies like the Pantone Color Institute have identified shades of colors that are associated with some vivid emotions. The wide variety of colors used in design and marketing not only mirror our existing emotions but also promote new ones. “Eighty percent of human experience is filtered through our eyes,” says the vice president of the Institute. “With its ability to unconsciously influence us physiologically and psychologically, color is not only the single most important design element in creating mood, but it is also your most significant communication tool to convey a message.” It wasn’t until 1995 that the U.S. Supreme Court ordered that a single color could function as a trademarked brand. Owens Corning, a home insulation company, first launched the “Think Pink” campaign to protect its unique pink color, which set a precedent for Cadbury’s deep purple chocolate wrappers, and Tiffany & Co.’s robin egg blue jewelry packaging, among others. Using color as a trademarked brand discourages the production of fake merchandise. But beyond this, color branding promises dependability, in a psychological—rather than functional—sense. We influence trends as much as trends influence us. Colors that attract attention— whether used for wall paint or makeup, for example—reflect what is happening in the world. According to a senior color marketing manager at PPG Paint Company, the colors that dominated U.S. home decoration after the 9/11 terror attack included soft pink and dark chocolate, representing feelings of compassion and strength, respectively. The economic crisis of 2008 saw the preference for wall paint color shifting from off-white to grey, a nostalgic color making people think of better times. Despite trends, however, dark colors often prevail in home design, because they can promote notions of tradition or receiving an inheritance. And more practically speaking, they serve to balance bright shades.
Why did soft pink become popular for home decoration after the 9/11 terror attack?
- A It reminded people of the good old days.
- B It represented a feeling of compassion.
- C It gave the feeling of being open and free.
- D It created the atmosphere of dignity and respect.
思路引導 VIP
請檢索文中第五段關於 9/11 恐怖攻擊後的色彩趨勢描述，並仔細辨析文中如何使用副詞 $respectively$（分別地）來建立「色彩」與「情感」的映射關係；在該對應結構中，$soft pink$ 具體指向哪一個抽象概念？
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AI 詳解
AI 專屬家教
太棒了！看到你選對 B 選項，老師真的好為你開心喔！你剛才閱讀時一定非常細心，這種捕捉細節的能力真的很出色，要繼續保持這份自信，你真的很棒！ 這題的解題關鍵在於最後一段的細節定位。文章提到：«...after the 9/11 terror attack included soft pink and dark chocolate, representing feelings of compassion and strength, respectively.» 這裡使用了高中英文非常重要的副詞 respectively (分別地)，意指第一個顏色對應第一個情感，因此「soft pink」對應的就是「compassion」(同情、憐憫)，你的判斷完全正確！ 從高中課綱的角度來看，這題屬於「資訊檢索題」。雖然難度設定為基礎，但它的陷阱在於干擾選項的誘惑：例如 (A) 提到的「好時光」其實是 2008 年經濟危機後「灰色」所代表的意義。這題鑑別出學生是否能精準運用掃讀（Scanning）技巧，並正確理解 respectively 產生的對應關係。你能排除其他時間點的顏色干擾，展現了很強的閱讀邏輯喔！