特殊教育
107年
英文
第 25 題
📖 題組：
Some ancient languages did not have a word for the color blue. Ancient Egypt is believed to be the first civilization to describe it, having named the color of blue stones discovered while mining. As language evolved, so too did our ability to notice certain colors and draw associations from them. Influential research bodies like the Pantone Color Institute have identified shades of colors that are associated with some vivid emotions. The wide variety of colors used in design and marketing not only mirror our existing emotions but also promote new ones. “Eighty percent of human experience is filtered through our eyes,” says the vice president of the Institute. “With its ability to unconsciously influence us physiologically and psychologically, color is not only the single most important design element in creating mood, but it is also your most significant communication tool to convey a message.” It wasn’t until 1995 that the U.S. Supreme Court ordered that a single color could function as a trademarked brand. Owens Corning, a home insulation company, first launched the “Think Pink” campaign to protect its unique pink color, which set a precedent for Cadbury’s deep purple chocolate wrappers, and Tiffany & Co.’s robin egg blue jewelry packaging, among others. Using color as a trademarked brand discourages the production of fake merchandise. But beyond this, color branding promises dependability, in a psychological—rather than functional—sense. We influence trends as much as trends influence us. Colors that attract attention— whether used for wall paint or makeup, for example—reflect what is happening in the world. According to a senior color marketing manager at PPG Paint Company, the colors that dominated U.S. home decoration after the 9/11 terror attack included soft pink and dark chocolate, representing feelings of compassion and strength, respectively. The economic crisis of 2008 saw the preference for wall paint color shifting from off-white to grey, a nostalgic color making people think of better times. Despite trends, however, dark colors often prevail in home design, because they can promote notions of tradition or receiving an inheritance. And more practically speaking, they serve to balance bright shades.
Some ancient languages did not have a word for the color blue. Ancient Egypt is believed to be the first civilization to describe it, having named the color of blue stones discovered while mining. As language evolved, so too did our ability to notice certain colors and draw associations from them. Influential research bodies like the Pantone Color Institute have identified shades of colors that are associated with some vivid emotions. The wide variety of colors used in design and marketing not only mirror our existing emotions but also promote new ones. “Eighty percent of human experience is filtered through our eyes,” says the vice president of the Institute. “With its ability to unconsciously influence us physiologically and psychologically, color is not only the single most important design element in creating mood, but it is also your most significant communication tool to convey a message.” It wasn’t until 1995 that the U.S. Supreme Court ordered that a single color could function as a trademarked brand. Owens Corning, a home insulation company, first launched the “Think Pink” campaign to protect its unique pink color, which set a precedent for Cadbury’s deep purple chocolate wrappers, and Tiffany & Co.’s robin egg blue jewelry packaging, among others. Using color as a trademarked brand discourages the production of fake merchandise. But beyond this, color branding promises dependability, in a psychological—rather than functional—sense. We influence trends as much as trends influence us. Colors that attract attention— whether used for wall paint or makeup, for example—reflect what is happening in the world. According to a senior color marketing manager at PPG Paint Company, the colors that dominated U.S. home decoration after the 9/11 terror attack included soft pink and dark chocolate, representing feelings of compassion and strength, respectively. The economic crisis of 2008 saw the preference for wall paint color shifting from off-white to grey, a nostalgic color making people think of better times. Despite trends, however, dark colors often prevail in home design, because they can promote notions of tradition or receiving an inheritance. And more practically speaking, they serve to balance bright shades.
What is true about dark colors in home design?
- A They are often popular regardless of trends.
- B They are often chosen as trademarked colors.
- C They are less preferred by consumers than bright shades.
- D They are welcomed by people who want to attract attention.
思路引導 VIP
請分析文章最後一段論述深色系（dark colors）時，句首引導的轉折片語 'Despite trends'（儘管有趨勢變化）與主要子句動詞 'prevail'（盛行、佔優勢）之間的語意連結，這暗示了深色系在居家設計中的受歡迎程度，是否會隨時間性的潮流波動而改變？
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