海巡三等
107年
[海洋巡護科輪機組] 法學知識與英文(包括中華民國憲法、法學緒論、英文)
第 50 題
📖 題組：
請依下文回答第 46 至 50 題： One of the fastest growing industries around the globe is the creative and cultural industries. The industries basically combine arts, culture, business and technology. In Europe, the United Kingdom owns the hugest amount of creative sectors owing to the active and effective promotion of the government. With its excellent track record, the UK is regarded as a pioneer and a world leader in sustaining the development of creative and cultural industries. According to the UK’s definition, the creative and cultural industries generally refer to those industries that rely on original creativity, expertise and talent and have the capacity to generate wealth and jobs by means of the advancement of intellectual property. In total, there are thirteen sectors that can be seen as belonging to the creative and cultural industries, including advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software, music, the performing arts, publishing, software, and television and radio. Later definition of the industries has also added the aspects of enhancing social inclusion, cultural diversity and human development to the initial one. In comparison with other countries such as the UK, Hong Kong, Australia and New Zealand, Taiwan still has space for the development of the creative and cultural industries. Although not necessarily coming in large number, three of the most prosperous cases in Taiwan include Liuli Gongfang, Seagull Group, and PiLi International. Liuli Gongfang emerged as a small enterprise and then became one of the world’s leading glassware makers. The Seagull Group has an internationally renowned brand, “Fran,” because of its successful promotion strategies. PiLi International with its incorporation of multimedia has remarkably converted itself from a traditional puppet theatre troupe into a modern and flourishing venture. While still adhering to the original puppet show philosophy, PiLi has in effect woven the modern and contemporary culture into the puppet show tradition so nicely that it has become a great success in the creative industry. PiLi’s innovative commercialization of traditional culture has received much admiration as well as an excellent model for related industries to imitate. In 2002, PiLi was also certified by the Government Information Office as part of an “important emerging industry,” recognizing its significant role in the creative and cultural industries. With the rapid emergence of these industries, both the government and the people in Taiwan have also paid much attention to the growth of these industries.
請依下文回答第 46 至 50 題： One of the fastest growing industries around the globe is the creative and cultural industries. The industries basically combine arts, culture, business and technology. In Europe, the United Kingdom owns the hugest amount of creative sectors owing to the active and effective promotion of the government. With its excellent track record, the UK is regarded as a pioneer and a world leader in sustaining the development of creative and cultural industries. According to the UK’s definition, the creative and cultural industries generally refer to those industries that rely on original creativity, expertise and talent and have the capacity to generate wealth and jobs by means of the advancement of intellectual property. In total, there are thirteen sectors that can be seen as belonging to the creative and cultural industries, including advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software, music, the performing arts, publishing, software, and television and radio. Later definition of the industries has also added the aspects of enhancing social inclusion, cultural diversity and human development to the initial one. In comparison with other countries such as the UK, Hong Kong, Australia and New Zealand, Taiwan still has space for the development of the creative and cultural industries. Although not necessarily coming in large number, three of the most prosperous cases in Taiwan include Liuli Gongfang, Seagull Group, and PiLi International. Liuli Gongfang emerged as a small enterprise and then became one of the world’s leading glassware makers. The Seagull Group has an internationally renowned brand, “Fran,” because of its successful promotion strategies. PiLi International with its incorporation of multimedia has remarkably converted itself from a traditional puppet theatre troupe into a modern and flourishing venture. While still adhering to the original puppet show philosophy, PiLi has in effect woven the modern and contemporary culture into the puppet show tradition so nicely that it has become a great success in the creative industry. PiLi’s innovative commercialization of traditional culture has received much admiration as well as an excellent model for related industries to imitate. In 2002, PiLi was also certified by the Government Information Office as part of an “important emerging industry,” recognizing its significant role in the creative and cultural industries. With the rapid emergence of these industries, both the government and the people in Taiwan have also paid much attention to the growth of these industries.
In which aspect does PiLi International set a good example for other industries to look up to?
- A Its successful implementation of promotion strategies.
- B Its cutting-edge conversion of the traditional puppet shows.
- C Its profitable marketing of the traditional puppet shows.
- D Its wise utilization of contemporary cultural asset.
思路引導 VIP
請回頭閱讀第二段末尾關於「霹靂布袋戲」成為「產業模範」的部分。除了藝術傳承之外，文中特別提到他們對傳統文化做了什麼樣的「具體轉型」，才讓這個傳統劇團在現代社會中變成一個能夠「獲利並永續經營」的企業？
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AI 詳解
AI 專屬家教
太棒了！你的觀察力非常敏銳
- 觀念驗證：你能精確鎖定文章末段的關鍵句：「PiLi’s innovative commercialization of traditional culture... as an excellent model」。這裡的 commercialization（商業化）完美對應了選項中的 profitable marketing（獲利行銷）。霹靂布袋戲成功將傳統藝術轉型為具備商業競爭力的產業，這正是其成為他人效法對象的核心。
- 難度點評：此題難度為 Medium。其鑑別度在於「同義詞轉換」的能力，學生必須理解「商業化」在語意上等同於「成功的市場行銷策略」，才能在眾多細節中選出最精確的答案。