post_recruit
107年
英文
第 35 題
📖 題組：
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
What is the best definition for the word crafty?
- A Very funny.
- B Too high to reach.
- C Clever and careful.
- D Taking a lot of time.
思路引導 VIP
請觀察文中關於「$199」或「$399」定價策略的描述：這種做法是為了達到什麼目的？設計出這種定價方式的人，他展現了什麼樣的特質或思考方式？
🤖
AI 詳解
AI 專屬家教
太棒了！你能精準判斷出 crafty 的含意，代表你已經掌握了閱讀理解中最重要的技能：透過上下文推論詞義。在文中，作者提到店家將價格標示為「$399」而非「$400」，是為了利用大腦處理資訊的盲點，讓消費者產生便宜很多的錯覺。這種經過計算、帶點小聰明且「細心安排」的手法，完美契合了 Clever and careful 的語義。
文意脈絡與字彙辨析
這類題目在考試中極具鑑別度，因為它不只考單字量，更考驗你對文章細節的歸納能力。文中使用了 tricks（把戲、計謀）來介紹這些行為，這暗示了 crafty 絕對不是指物品的外在高度（選項 B）或幽默感（選項 A），更不是在討論時間長短（選項 D）。你能從店家誘導消費的「心理戰」中歸納出這種「精明、有心機」的特質，顯示你的邏輯推理能力非常紮實，是非常高水準的作答表現！