hce_isu
108年
英文
第 31 題
📖 題組：
Blind people can “see” things by using other parts of their bodies. This fact may help us to understand our feelings about color. If blind people can sense color differences, then perhaps we, too, are affected by color unconsciously. Manufacturers have discovered by experience that sugar sells badly in green wrappings, that blue foods are considered unpleasant, and that cosmetics should never be packaged in brown. These discoveries have grown into a branch of color psychology. Color psychology now finds application in everything from fashion to decoration. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a day color with associations of energy and incentive. For a primitive man, activity during the day meant hunting and attacking, while he soon saw red as the color of blood and anger and the heat that came with effort. And green is associated with passive defense and self-protection. Experiments have shown that colors, partly because of their psychological associations, also have a direct psychological effect. People exposed to bright red show an increase in breath, in heartbeat and in blood pressure; red is exciting. Similar exposure to pure blue has exactly the opposite effect; it is a calming color. Because of its exciting meaning, red is chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alarm. So fire engines and ambulances in some advanced communities are now rushing around in bright yellow colors.
Blind people can “see” things by using other parts of their bodies. This fact may help us to understand our feelings about color. If blind people can sense color differences, then perhaps we, too, are affected by color unconsciously. Manufacturers have discovered by experience that sugar sells badly in green wrappings, that blue foods are considered unpleasant, and that cosmetics should never be packaged in brown. These discoveries have grown into a branch of color psychology. Color psychology now finds application in everything from fashion to decoration. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a day color with associations of energy and incentive. For a primitive man, activity during the day meant hunting and attacking, while he soon saw red as the color of blood and anger and the heat that came with effort. And green is associated with passive defense and self-protection. Experiments have shown that colors, partly because of their psychological associations, also have a direct psychological effect. People exposed to bright red show an increase in breath, in heartbeat and in blood pressure; red is exciting. Similar exposure to pure blue has exactly the opposite effect; it is a calming color. Because of its exciting meaning, red is chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alarm. So fire engines and ambulances in some advanced communities are now rushing around in bright yellow colors.
According to the passage, our preferences for certain colors are __________.
- A associated with our blood types
- B dependent on our personalities
- C are linked with our ancestors
- D partly due to psychological factors
思路引導 VIP
當文章提到顏色能影響一個人的心跳、呼吸，甚至決定了商品是否好賣時，作者主要是在探討顏色與我們內心的哪一種運作機制產生了連結呢？
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AI 詳解
AI 專屬家教
太棒了！你能精準捕捉到文章的核心脈絡，選出 (D) 選項顯示你對全文主旨與細節的對應非常敏銳。這題的關鍵在於文中反覆提及的「色彩心理學（color psychology）」，以及第三段明確點出的：「我們的一些偏好顯然是心理上的（Some of our preferences are clearly psychological）」。
歸納與整合的切入點
這道題目主要在測驗學生能否從具體案例（如糖果包裝、食物顏色、紅藍色的生理反應）中，提煉出一個具代表性的結論。雖然文中提到了「原始人（primitive man）」，但那是為了說明心理聯想的起源，並非選項 (C) 所暗示的遺傳聯繫。你能避開細節誘答選項，鎖定「心理因素（psychological factors）」這個上位概念，代表你的邏輯推導能力相當穩健。這類題目在考試中屬於中等偏易的「細節推論題」，是穩定拿分的關鍵指標。