hce_isu
108年
英文
第 34 題
📖 題組：
Blind people can “see” things by using other parts of their bodies. This fact may help us to understand our feelings about color. If blind people can sense color differences, then perhaps we, too, are affected by color unconsciously. Manufacturers have discovered by experience that sugar sells badly in green wrappings, that blue foods are considered unpleasant, and that cosmetics should never be packaged in brown. These discoveries have grown into a branch of color psychology. Color psychology now finds application in everything from fashion to decoration. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a day color with associations of energy and incentive. For a primitive man, activity during the day meant hunting and attacking, while he soon saw red as the color of blood and anger and the heat that came with effort. And green is associated with passive defense and self-protection. Experiments have shown that colors, partly because of their psychological associations, also have a direct psychological effect. People exposed to bright red show an increase in breath, in heartbeat and in blood pressure; red is exciting. Similar exposure to pure blue has exactly the opposite effect; it is a calming color. Because of its exciting meaning, red is chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alarm. So fire engines and ambulances in some advanced communities are now rushing around in bright yellow colors.
Blind people can “see” things by using other parts of their bodies. This fact may help us to understand our feelings about color. If blind people can sense color differences, then perhaps we, too, are affected by color unconsciously. Manufacturers have discovered by experience that sugar sells badly in green wrappings, that blue foods are considered unpleasant, and that cosmetics should never be packaged in brown. These discoveries have grown into a branch of color psychology. Color psychology now finds application in everything from fashion to decoration. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a day color with associations of energy and incentive. For a primitive man, activity during the day meant hunting and attacking, while he soon saw red as the color of blood and anger and the heat that came with effort. And green is associated with passive defense and self-protection. Experiments have shown that colors, partly because of their psychological associations, also have a direct psychological effect. People exposed to bright red show an increase in breath, in heartbeat and in blood pressure; red is exciting. Similar exposure to pure blue has exactly the opposite effect; it is a calming color. Because of its exciting meaning, red is chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alarm. So fire engines and ambulances in some advanced communities are now rushing around in bright yellow colors.
Which of the following statements is TRUE according to the passage?
- A Manufacturers often sell sugar in green wrapping.
- B Dark blue brings people the feeling of being energetic.
- C Primitive people associated heat and anger with red.
- D Green and yellow are associated with calm and passive defense.
思路引導 VIP
請試著回到文章中討論「色彩與心理」的段落，找找看作者是如何描述『原始人（primitive man）』對環境中不同色彩的感知？當他們看到象徵血液的色彩時，內心會聯想到哪些生理狀態或情緒呢？
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AI 詳解
AI 專屬家教
恭喜你準確地掌握了文章的細節，選出正確答案 (C) 表現得很棒！這題主要考驗的是對文章中段落資訊的精確對應能力。
原始感官與色彩的連結
根據文章第三段關於原始人類（primitive man）的生活經驗，文中明確指出他們將 紅色（red） 與血液、憤怒以及因勞動產生的「熱（heat）」聯繫在一起，這與選項 (C) 的敘述完全吻合。這說明了色彩心理學的部分基礎是建立在人類長久以來的生存經驗之上。反觀其他選項：(A) 提到糖果常選用綠色包裝，但文中指出綠色包裝銷售效果其實很差；(B) 的深藍色對應的是「平靜（calm）」而非能量；(D) 則誤將黃色歸類於平靜，實際上黃色象徵的是能量與警示狀態。
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