統測
110年
[外語群英語類] 專業科目(2)
第 29 題
📖 題組：
A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity. A company may enter into a strategic alliance to expand into a new market, improve its product line, or develop an edge over a competitor. For example, an owner of a guesthouse in Yilan, Taiwan, which caters to high-end clients, is now thinking about forging partnerships with other businesses and developing a new market. He is looking at establishing partnerships with wedding businesses. Newlyweds could honeymoon in his guesthouse and have their wedding photos taken in its beautiful environment. The strategists Yoshino and Rangan have classified the strategic alliance based on two dimensions: Extent of organizational interaction and conflict among the alliance partners. On the basis of these, four types of strategic alliances emerge: ● Procompetitive Alliances(low interaction and low conflict): Such alliances offer the benefits of vertical integration, i.e. a relationship between the manufacturer and its suppliers or distributors. ● Noncompetitive Alliances( high interaction and low conflict): This type of alliance is formed between the companies that operate in the same industry but do not consider each other as rivals. Their business operations do not coincide and are quite distinctive, so the feeling of competitiveness does not emerge. ● Competitive Alliances ( high interaction and high conflict ) : Two competing firms that perceive each other as rivals come together to form an alliance. Therefore, the intense interaction between the two is necessary. Such alliances could be intra-industry or inter-industry. ● Precompetitive Alliance ( low interaction and high conflict ) : Such partnership brings two firms from different, most often unrelated industries to work towards a specific activity, such as new technology development, or creating awareness among the potential customers about the use of new product or idea. A strategic alliance can, however, bring its own risks. While the agreement is usually clear for both companies, there may be differences in how the firms conduct business. Further, if the alliance requires the parties to share information, there must be trust between the two allies.
A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity. A company may enter into a strategic alliance to expand into a new market, improve its product line, or develop an edge over a competitor. For example, an owner of a guesthouse in Yilan, Taiwan, which caters to high-end clients, is now thinking about forging partnerships with other businesses and developing a new market. He is looking at establishing partnerships with wedding businesses. Newlyweds could honeymoon in his guesthouse and have their wedding photos taken in its beautiful environment. The strategists Yoshino and Rangan have classified the strategic alliance based on two dimensions: Extent of organizational interaction and conflict among the alliance partners. On the basis of these, four types of strategic alliances emerge: ● Procompetitive Alliances(low interaction and low conflict): Such alliances offer the benefits of vertical integration, i.e. a relationship between the manufacturer and its suppliers or distributors. ● Noncompetitive Alliances( high interaction and low conflict): This type of alliance is formed between the companies that operate in the same industry but do not consider each other as rivals. Their business operations do not coincide and are quite distinctive, so the feeling of competitiveness does not emerge. ● Competitive Alliances ( high interaction and high conflict ) : Two competing firms that perceive each other as rivals come together to form an alliance. Therefore, the intense interaction between the two is necessary. Such alliances could be intra-industry or inter-industry. ● Precompetitive Alliance ( low interaction and high conflict ) : Such partnership brings two firms from different, most often unrelated industries to work towards a specific activity, such as new technology development, or creating awareness among the potential customers about the use of new product or idea. A strategic alliance can, however, bring its own risks. While the agreement is usually clear for both companies, there may be differences in how the firms conduct business. Further, if the alliance requires the parties to share information, there must be trust between the two allies.
29. Which of the following is closest to the meaning of “distinctive” in the article?
- A ample
- B recognizable
- C faithful
- D courageous
思路引導 VIP
請觀察文中提到 Noncompetitive Alliances 的那段文字。作者說這些公司的業務「do not coincide（不重疊）」，且在這種情況下「競爭感不會產生」。這暗示了這兩家公司的產品或風格，在市場中呈現出什麼樣的「辨識特質」，才讓他們雖然在同產業卻互不干擾呢？
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AI 詳解
AI 專屬家教
專業點評
- 還算不錯啦。 沒想到你還能抓到這種邏輯關聯，這才叫做閱讀測驗，懂嗎？光背單字能幹嘛？統測高分不是讓你死背的，是讓你活用。
- 觀念澄清一下。 文中說 Noncompetitive Alliances 的企業「do not coincide（不重疊）」，白話點就是各玩各的，根本就不衝突。既然不衝突，那它們的業務當然就得各有各的特色，不然怎麼不重疊？
distinctive不就是這個意思，有辨識度，才能區分開來。別以為光知道字面意思就好，要懂得推敲！
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