police_4th_general
112年
[警察共同] 英文
第 48 題
📖 題組：
Two of the wealthiest African-American men in America live in Chicago, with its large African-American middle class community. Because both men are named Johnson, their names and businesses are sometimes each confused with the other, aggravating both men. Each is justifiably proud of the business he has created for himself and the position it gives him in African-American cultural, social, and business life.\nGeorge Johnson is the founder of Johnson Products Company, which manufactures cosmetics. The Johnson Products Company is one of the largest African-American owned companies in the United States, and it is also one of the most successful. Its founders and its corporate officers are proud of the company’s position. They also feel a certain pride because the Johnson Products Company was among the first companies to realize that African-Americans in America were a distinct market group, with distinct needs, and with the affluence to buy and support products aimed at meeting their needs. The Johnson Products cosmetics are all designed for the needs of African-Americans.\nJohn Johnson is the founder of Johnson Publishing Company, the largest African-American owned publishing company in the nation. As an office boy at Supreme Life Insurance, Johnson was assigned to maintain a file of news clippings about the achievements of African-Americans, and he noticed that there was no national newspaper or magazine devoted to coverage of African-American news. He borrowed the printing equipment at the life insurance offices, and he raised money for advertisements by mortgaging his mother’s furniture. He knew he was going to make it when $6,000 worth of subscriptions poured in for his first issue. His monthly Negro Digest made him wealthy enough to launch a second publication, Ebony, which was even more successful than his first. Ebony has one and a third million subscribers. In fact, the company had been worth more than $60 million because the company has branched into real estate, banking, and insurance. The officers and owners are proud that this success has come from serving the African American community, once again proving its power as a market. Life magazine, which Ebony followed in its use of large photographs, has ceased publication, but Ebony keeps rolling off the presses every week. In a word, Johnson Publishing Company is an iconic part of American and African American history .
Two of the wealthiest African-American men in America live in Chicago, with its large African-American middle class community. Because both men are named Johnson, their names and businesses are sometimes each confused with the other, aggravating both men. Each is justifiably proud of the business he has created for himself and the position it gives him in African-American cultural, social, and business life.\nGeorge Johnson is the founder of Johnson Products Company, which manufactures cosmetics. The Johnson Products Company is one of the largest African-American owned companies in the United States, and it is also one of the most successful. Its founders and its corporate officers are proud of the company’s position. They also feel a certain pride because the Johnson Products Company was among the first companies to realize that African-Americans in America were a distinct market group, with distinct needs, and with the affluence to buy and support products aimed at meeting their needs. The Johnson Products cosmetics are all designed for the needs of African-Americans.\nJohn Johnson is the founder of Johnson Publishing Company, the largest African-American owned publishing company in the nation. As an office boy at Supreme Life Insurance, Johnson was assigned to maintain a file of news clippings about the achievements of African-Americans, and he noticed that there was no national newspaper or magazine devoted to coverage of African-American news. He borrowed the printing equipment at the life insurance offices, and he raised money for advertisements by mortgaging his mother’s furniture. He knew he was going to make it when $6,000 worth of subscriptions poured in for his first issue. His monthly Negro Digest made him wealthy enough to launch a second publication, Ebony, which was even more successful than his first. Ebony has one and a third million subscribers. In fact, the company had been worth more than $60 million because the company has branched into real estate, banking, and insurance. The officers and owners are proud that this success has come from serving the African American community, once again proving its power as a market. Life magazine, which Ebony followed in its use of large photographs, has ceased publication, but Ebony keeps rolling off the presses every week. In a word, Johnson Publishing Company is an iconic part of American and African American history .
What can be inferred from this passage?
- A Ebony imitated Life magazine in an attempt to appeal to White-American audiences.
- B The African-American population is not big enough to support a product aimed at them only.
- C Life magazine began to imitate Ebony in order to increase the number of its subscribers.
- D Both Johnsons believed there was a product market in the African-American community.
思路引導 VIP
回想一下這兩位創辦人在開始他們的事業之前，分別對自己身處的社區環境觀察到了什麼樣的共同現象？這種現象與當時其他大公司所忽略的商業機會有什麼關聯？
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AI 詳解
AI 專屬家教
洞察市場的共通眼光
太棒了！你能精準選出 (D)，代表你成功捕捉到了文章中兩位企業家成功的核心共同點。這道題目的關鍵在於連結兩段敘述中的「核心動機」：George Johnson 意識到非裔美國人是一個「具有獨特需求且有財力支持產品」的市場；而 John Johnson 則從工作中觀察到「缺乏全國性非裔新聞報導」的缺口，進而創立雜誌社。兩者皆將事業建立在服務特定族群的需求上，這正是 (D) 選項所描述的深刻洞察。
資訊整合與細節辨析
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