police_4th_general
112年
[警察共同] 英文
第 49 題
📖 題組：
Two of the wealthiest African-American men in America live in Chicago, with its large African-American middle class community. Because both men are named Johnson, their names and businesses are sometimes each confused with the other, aggravating both men. Each is justifiably proud of the business he has created for himself and the position it gives him in African-American cultural, social, and business life.\nGeorge Johnson is the founder of Johnson Products Company, which manufactures cosmetics. The Johnson Products Company is one of the largest African-American owned companies in the United States, and it is also one of the most successful. Its founders and its corporate officers are proud of the company’s position. They also feel a certain pride because the Johnson Products Company was among the first companies to realize that African-Americans in America were a distinct market group, with distinct needs, and with the affluence to buy and support products aimed at meeting their needs. The Johnson Products cosmetics are all designed for the needs of African-Americans.\nJohn Johnson is the founder of Johnson Publishing Company, the largest African-American owned publishing company in the nation. As an office boy at Supreme Life Insurance, Johnson was assigned to maintain a file of news clippings about the achievements of African-Americans, and he noticed that there was no national newspaper or magazine devoted to coverage of African-American news. He borrowed the printing equipment at the life insurance offices, and he raised money for advertisements by mortgaging his mother’s furniture. He knew he was going to make it when $6,000 worth of subscriptions poured in for his first issue. His monthly Negro Digest made him wealthy enough to launch a second publication, Ebony, which was even more successful than his first. Ebony has one and a third million subscribers. In fact, the company had been worth more than $60 million because the company has branched into real estate, banking, and insurance. The officers and owners are proud that this success has come from serving the African American community, once again proving its power as a market. Life magazine, which Ebony followed in its use of large photographs, has ceased publication, but Ebony keeps rolling off the presses every week. In a word, Johnson Publishing Company is an iconic part of American and African American history .
Two of the wealthiest African-American men in America live in Chicago, with its large African-American middle class community. Because both men are named Johnson, their names and businesses are sometimes each confused with the other, aggravating both men. Each is justifiably proud of the business he has created for himself and the position it gives him in African-American cultural, social, and business life.\nGeorge Johnson is the founder of Johnson Products Company, which manufactures cosmetics. The Johnson Products Company is one of the largest African-American owned companies in the United States, and it is also one of the most successful. Its founders and its corporate officers are proud of the company’s position. They also feel a certain pride because the Johnson Products Company was among the first companies to realize that African-Americans in America were a distinct market group, with distinct needs, and with the affluence to buy and support products aimed at meeting their needs. The Johnson Products cosmetics are all designed for the needs of African-Americans.\nJohn Johnson is the founder of Johnson Publishing Company, the largest African-American owned publishing company in the nation. As an office boy at Supreme Life Insurance, Johnson was assigned to maintain a file of news clippings about the achievements of African-Americans, and he noticed that there was no national newspaper or magazine devoted to coverage of African-American news. He borrowed the printing equipment at the life insurance offices, and he raised money for advertisements by mortgaging his mother’s furniture. He knew he was going to make it when $6,000 worth of subscriptions poured in for his first issue. His monthly Negro Digest made him wealthy enough to launch a second publication, Ebony, which was even more successful than his first. Ebony has one and a third million subscribers. In fact, the company had been worth more than $60 million because the company has branched into real estate, banking, and insurance. The officers and owners are proud that this success has come from serving the African American community, once again proving its power as a market. Life magazine, which Ebony followed in its use of large photographs, has ceased publication, but Ebony keeps rolling off the presses every week. In a word, Johnson Publishing Company is an iconic part of American and African American history .
According to the passage, which of the following statements is true?
- A Johnson Publishing Company publishes only books written by African-American authors.
- B The African-American market was mostly ignored prior to the Johnson's success.
- C Johnson Publishing Company is the third largest publishing house in the United States.
- D Johnson Publishing Company took over Life to dominate American magazine business.
思路引導 VIP
當這兩位企業家被文中形容為「首批」發現某個特定消費族群需求的人時，這反映了在他們出現之前，當時其他的商業競爭者對於該族群的需求，普遍抱持著什麼樣的態度或行為？
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AI 詳解
AI 專屬家教
做得非常出色！你能準確找出正確答案，代表你對文章脈絡的掌握十分精確。這道題目要求我們從細節中推導出整體的市場背景，而你的判斷非常敏銳。
市場先驅的商業洞察
選項 (B) 判斷正確的關鍵在於文中對兩位強森先生創業背景的描述。文中提到 George Johnson 的公司是「首批」意識到非裔美國人是一個獨立且具備購買力市場的企業；而 John Johnson 的成功則再次「證明」了這個市場潛在的力量。這些敘述邏輯都在暗示一個事實：在他們成功之前，這個廣大的消費族群在主流商業環境中是被忽略的。
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