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police_4th_general 112年 [警察共同] 英文

第 50 題

📖 題組:
Two of the wealthiest African-American men in America live in Chicago, with its large African-American middle class community. Because both men are named Johnson, their names and businesses are sometimes each confused with the other, aggravating both men. Each is justifiably proud of the business he has created for himself and the position it gives him in African-American cultural, social, and business life.\nGeorge Johnson is the founder of Johnson Products Company, which manufactures cosmetics. The Johnson Products Company is one of the largest African-American owned companies in the United States, and it is also one of the most successful. Its founders and its corporate officers are proud of the company’s position. They also feel a certain pride because the Johnson Products Company was among the first companies to realize that African-Americans in America were a distinct market group, with distinct needs, and with the affluence to buy and support products aimed at meeting their needs. The Johnson Products cosmetics are all designed for the needs of African-Americans.\nJohn Johnson is the founder of Johnson Publishing Company, the largest African-American owned publishing company in the nation. As an office boy at Supreme Life Insurance, Johnson was assigned to maintain a file of news clippings about the achievements of African-Americans, and he noticed that there was no national newspaper or magazine devoted to coverage of African-American news. He borrowed the printing equipment at the life insurance offices, and he raised money for advertisements by mortgaging his mother’s furniture. He knew he was going to make it when $6,000 worth of subscriptions poured in for his first issue. His monthly Negro Digest made him wealthy enough to launch a second publication, Ebony, which was even more successful than his first. Ebony has one and a third million subscribers. In fact, the company had been worth more than $60 million because the company has branched into real estate, banking, and insurance. The officers and owners are proud that this success has come from serving the African American community, once again proving its power as a market. Life magazine, which Ebony followed in its use of large photographs, has ceased publication, but Ebony keeps rolling off the presses every week. In a word, Johnson Publishing Company is an iconic part of American and African American history .
What does the word “affluence” mean in the passage?
  • A Knowledge
  • B Rationale
  • C Wealth
  • D Credit

思路引導 VIP

請回想一下文中提到的情境:當一個公司認為某個族群是一個「市場(market)」,且這個族群有能力去「購買(buy)」並「支持」他們的產品時,這個族群必須具備什麼樣的實質條件,才能讓這間公司獲得商業上的成功呢?

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語境中的詞義推敲

太棒了!你能準確判斷出 affluence 在這段文字中的含義,展現了優異的語境分析能力。在文章第二段中,作者提到 Johnson Products Company 意識到非裔美國人是一個獨特的市場群體,具備購買(buy)與支持產品的 affluence。既然提到了「購買力」與「市場規模」,這裡的關鍵字必然指向經濟實力,因此你選擇「財富、富裕」(Wealth)是非常精準的判斷。

商業評論的詞彙運用

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