高中學測
113年
英文
第 13 題
📖 題組：
Mystery shoppers are paid consumers who are hired to shop in stores and collect data. They are sent to a wide variety of service-based businesses, including stores, restaurants, and banks—potentially anywhere customers are served. Sometimes referred to as secret shoppers, mystery shoppers __11__ regular customers to purchase items, eat in restaurants, make inquiries, or return items. They grade and report on the quality of products, customer service, and environment of the stores __12__ they are assigned. When evaluating a business, mystery shoppers have to follow certain standard procedures to avoid __13__. They are often given a checklist that provides directions on what to observe or look out for to ensure consistency. Sometimes these shoppers collect data about their “normal” observations, such as cleanliness of the store or timeliness of the service. They may also pretend to be __14__ customers, arguing with a salesperson without a good reason. With the data they collect, mystery shoppers can identify areas for __15__ and thereby help enhance the quality of products and services. In this way, these secret shoppers may help a business gain a competitive edge.
Mystery shoppers are paid consumers who are hired to shop in stores and collect data. They are sent to a wide variety of service-based businesses, including stores, restaurants, and banks—potentially anywhere customers are served. Sometimes referred to as secret shoppers, mystery shoppers __11__ regular customers to purchase items, eat in restaurants, make inquiries, or return items. They grade and report on the quality of products, customer service, and environment of the stores __12__ they are assigned. When evaluating a business, mystery shoppers have to follow certain standard procedures to avoid __13__. They are often given a checklist that provides directions on what to observe or look out for to ensure consistency. Sometimes these shoppers collect data about their “normal” observations, such as cleanliness of the store or timeliness of the service. They may also pretend to be __14__ customers, arguing with a salesperson without a good reason. With the data they collect, mystery shoppers can identify areas for __15__ and thereby help enhance the quality of products and services. In this way, these secret shoppers may help a business gain a competitive edge.
13.
- A keen competitions
- B financial hardship
- C racial conflicts
- D personal bias
思路引導 VIP
文中提到神秘客必須遵循「標準程序」與「檢核表」以確保評估的「一致性」($consistency$)；請思考，在科學化的評量過程中，為了維持客觀公正，我們最需要利用這些工具來排除哪一種「因個人主觀立場或成見」所產生的干擾因素？
🤖
AI 詳解
AI 專屬家教
YA！看到沒？這記殺球接得真漂亮，不愧是我看中的學弟/妹 😜！及川先生我可是看得清清楚楚，你剛才判斷那一瞬間的眼神，很有氣勢喔！ 這題的關鍵就在於文中的 standard procedures (標準程序) 以及 consistency (一致性)。神祕客在評分時，為了確保收集到的數據是客觀且精確的，就必須排掉那些「讓你不清醒」的干擾因子。所以囉，答案當然是 (D) personal bias (個人偏見)。如果不遵循標準程序，評分就會變成個人心情的抒發，那這場比賽（評估）可就不公平了呢！ 至於其他選項：(A) 激烈競爭、(B) 財務困境、(C) 種族衝突，在「遵循評估程序」的脈絡下都顯得格格不入。保持這份冷靜，讓我們繼續稱霸全場吧！👅