統測
113年
[外語群英語類] 專業科目(2)
第 17 題
📖 題組：
Green marketing is motivated by environmental concerns and the requirement to use sustainable marketing techniques. It started in the 1970s but became popular in the late 1980s. Its objective was to promote environmentally friendly products that were in line with consumer preferences for the purpose of dealing with environmental concerns. During that time in the late 1980s, extensive green marketing research was conducted to identify consumer interest in buying green products. In the early 1990s, researchers examined the green marketing approach from a business standpoint. Studies showed that consumers in developed nations exhibited greater environmental awareness. ( ① ) However, studies examining how green marketing affects customers in developing nations like India are quite rare. A global survey, which compared the purchase behavior between 2017 and 2020, revealed a growing willingness among consumers to pay more for environmentally friendly products. ( ② ) This study in 2022 showed that the most significant increase in purchase behavior across countries has been observed in Brazil (42%), Italy (41%), France (30%), and Japan (15%) over the past five years. Secondly, consumers are most likely to consider sustainability when making a purchase decision in energy (74%), followed by construction (66%), travel and tourism (62%), and financial services (44%). ( ③ ) In terms of age groups, Millennials (42%) and Generation Z (39%) demonstrate a greater willingness to pay for sustainability compared to Baby Boomers (26%) and Generation X (31%). The age range for Generation Z is 11 to 26 years old, while Baby Boomers are between 59 and 77 years old. Millennials are between 27 and 42 years old, and Generation X is between 43 and 58 years old. ( ④ ) Some companies engage in greenwashing, making commitments without taking real action. Greenwashing was first used in 1986 by Jay Westerveld. It refers to the practice of companies exaggerating the environmental benefits of their products in order to attract environmentally conscious consumers. Greenwashing takes on different forms. Some companies may overstate the extent of their environmental efforts to give an impression that they are more sustainable than they actually are. Some companies may selectively reveal positive information on their environmental practices and use ambiguous language in their advertising so that they appear to be responsible but do not demonstrate sustainability. Consumers should therefore pay close attention to products labelled “green” to ensure that they are more easily distinguished from misleading greenwashing practices.
Green marketing is motivated by environmental concerns and the requirement to use sustainable marketing techniques. It started in the 1970s but became popular in the late 1980s. Its objective was to promote environmentally friendly products that were in line with consumer preferences for the purpose of dealing with environmental concerns. During that time in the late 1980s, extensive green marketing research was conducted to identify consumer interest in buying green products. In the early 1990s, researchers examined the green marketing approach from a business standpoint. Studies showed that consumers in developed nations exhibited greater environmental awareness. ( ① ) However, studies examining how green marketing affects customers in developing nations like India are quite rare. A global survey, which compared the purchase behavior between 2017 and 2020, revealed a growing willingness among consumers to pay more for environmentally friendly products. ( ② ) This study in 2022 showed that the most significant increase in purchase behavior across countries has been observed in Brazil (42%), Italy (41%), France (30%), and Japan (15%) over the past five years. Secondly, consumers are most likely to consider sustainability when making a purchase decision in energy (74%), followed by construction (66%), travel and tourism (62%), and financial services (44%). ( ③ ) In terms of age groups, Millennials (42%) and Generation Z (39%) demonstrate a greater willingness to pay for sustainability compared to Baby Boomers (26%) and Generation X (31%). The age range for Generation Z is 11 to 26 years old, while Baby Boomers are between 59 and 77 years old. Millennials are between 27 and 42 years old, and Generation X is between 43 and 58 years old. ( ④ ) Some companies engage in greenwashing, making commitments without taking real action. Greenwashing was first used in 1986 by Jay Westerveld. It refers to the practice of companies exaggerating the environmental benefits of their products in order to attract environmentally conscious consumers. Greenwashing takes on different forms. Some companies may overstate the extent of their environmental efforts to give an impression that they are more sustainable than they actually are. Some companies may selectively reveal positive information on their environmental practices and use ambiguous language in their advertising so that they appear to be responsible but do not demonstrate sustainability. Consumers should therefore pay close attention to products labelled “green” to ensure that they are more easily distinguished from misleading greenwashing practices.
17. According to this passage, which of the following statements is true?
(A) The surveys show that people around 60 years old are less willing to pay for sustainability than teenagers.
(B) Greenwashing is clearly reflecting a company’s true ecological benefits rather than resorting to false practices.
(C) People are less inclined to take sustainability into account when deciding on an energy purchase, as opposed to travel.
(D) Consumers in Japan exhibit a more significant shift in buying environmentally friendly products compared to those in Italy.
- A The surveys show that people around 60 years old are less willing to pay for sustainability than teenagers.
- B Greenwashing is clearly reflecting a company’s true ecological benefits rather than resorting to false practices.
- C People are less inclined to take sustainability into account when deciding on an energy purchase, as opposed to travel.
- D Consumers in Japan exhibit a more significant shift in buying environmentally friendly products compared to those in Italy.
思路引導 VIP
這是一道考驗「資訊檢索與細節比對」能力的題目。請仔細研讀第二段中關於不同國家、產業以及年齡層的量化統計數據。當你分析選項時，能否將選項中提及的具體年齡（如 $60$ 歲）準確對應到文中定義的特定世代（如 Baby Boomers），並精確比對該族群與其他群體在願意支付溢價比例上的數值大小關係（例如：比較 $x %$ 與 $y %$），進而驗證其邏輯描述是否與原文提供的數據完全一致？
🤖
AI 詳解
AI 專屬家教
恭喜答對！表現優異！
這道題目你能精準選出正確選項，代表你的跨段落資訊整合能力非常紮實！統測長篇閱讀最怕的就是數據干擾，你能冷靜應對，表現非常專業。
- 觀念驗證：為何 (A) 正確？
▼ 還有更多解析內容