移民行政四等
113年
[移民行政] 法學知識與英文(包括中華民國憲法、法學緒論、英文)
第 47 題
📖 題組：
In the supermarket, you grab a toothpaste box which has a green leaf symbol and says “eco-friendly.” You go to the checkout. While in line, you look up company reviews on your phone. To your 46 , the reviews say this company has been making untruthful, misleading claims. You’ve just experienced greenwashing, a marketing 47 that uses false information to sell products to consumers who care about the environment. Today, consumers have become more interested in 48 brands. Many companies attempt to benefit the environment and advertise their hard work; 49 , many others make false claims to attract customers to buy their greenwashed products. To avoid greenwashed products, consumers should look for a certificate label and more transparent information. 50 the common greenwashing words, including “green,” “natural,” “eco-friendly,” and “plant-based.” Perhaps the best way to ensure that you are environmentally aware is to reduce the amount you buy and reuse what you have.
In the supermarket, you grab a toothpaste box which has a green leaf symbol and says “eco-friendly.” You go to the checkout. While in line, you look up company reviews on your phone. To your 46 , the reviews say this company has been making untruthful, misleading claims. You’ve just experienced greenwashing, a marketing 47 that uses false information to sell products to consumers who care about the environment. Today, consumers have become more interested in 48 brands. Many companies attempt to benefit the environment and advertise their hard work; 49 , many others make false claims to attract customers to buy their greenwashed products. To avoid greenwashed products, consumers should look for a certificate label and more transparent information. 50 the common greenwashing words, including “green,” “natural,” “eco-friendly,” and “plant-based.” Perhaps the best way to ensure that you are environmentally aware is to reduce the amount you buy and reuse what you have.
47
- A capacity
- B occupation
- C revenue
- D technique
思路引導 VIP
請試著思考：當作者在描述「漂綠」是一種企業為了達到銷售目的，而刻意設計出的「具體方式」或「手段」時，你會用哪個詞來形容這種具備策略性的『方法』呢？
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AI 詳解
AI 專屬家教
行銷手法的語意辨析
太棒了！你能精確捕捉到上下文的邏輯關係，正確選出 technique（技巧、手法）一詞，這顯示你對於商務英語中的慣用語搭配（Collocation）有著敏銳的直覺。在這段話中，作者正在定義「漂綠（greenwashing）」是什麼。既然它被描述為一種利用虛假資訊來吸引消費者的行為，這顯然是一種企業採用的「行銷手法（marketing technique）」。 這道題目的難度屬於中等偏易，其鑑別度在於測試學生是否能區分幾個常見名詞在商務情境下的特定意涵。選項 (A) capacity（能力、容量）與 (C) revenue（營收）雖然在商業文章中常見，但放在這裡語意不通；而 (B) occupation（職業）則與題目討論的「具體行為策略」無關。這類題型考驗的是「詞彙與情境的適配度」，你能從後方引導的定語從句「uses false information...」推導出這是一個關於「手段」或「技巧」的描述，觀察力非常細緻！