police_4th_general
113年
[消防警察] 法學知識與英文
第 47 題
📖 題組：
In the supermarket, you grab a toothpaste box which has a green leaf symbol and says “eco-friendly.” You go to the checkout. While in line, you look up company reviews on your phone. To your 46 , the reviews say this company has been making untruthful, misleading claims.\nYou’ve just experienced greenwashing, a marketing 47 that uses false information to sell products to consumers who care about the environment. Today, consumers have become more interested in 48 brands. Many companies attempt to benefit the environment and advertise their hard work; 49 , many others make false claims to attract customers to buy their greenwashed products. To avoid greenwashed products, consumers should look for a certificate label and more transparent information. 50 the common greenwashing words, including “green,” “natural,” “eco-friendly,” and “plant-based.” Perhaps the best way to ensure that you are environmentally aware is to reduce the amount you buy and reuse what you have.
In the supermarket, you grab a toothpaste box which has a green leaf symbol and says “eco-friendly.” You go to the checkout. While in line, you look up company reviews on your phone. To your 46 , the reviews say this company has been making untruthful, misleading claims.\nYou’ve just experienced greenwashing, a marketing 47 that uses false information to sell products to consumers who care about the environment. Today, consumers have become more interested in 48 brands. Many companies attempt to benefit the environment and advertise their hard work; 49 , many others make false claims to attract customers to buy their greenwashed products. To avoid greenwashed products, consumers should look for a certificate label and more transparent information. 50 the common greenwashing words, including “green,” “natural,” “eco-friendly,” and “plant-based.” Perhaps the best way to ensure that you are environmentally aware is to reduce the amount you buy and reuse what you have.
47:
- A capacity
- B occupation
- C revenue
- D technique
思路引導 VIP
請觀察空格後方的敘述：「使用虛假資訊來向消費者銷售產品」。如果我們要把這種「為了達成特定目的而採用的方式或策略」歸類為一個總稱，你會傾向尋找一個代表「數量」、「工作類型」、「金錢收益」，還是「達成目標的方法」的詞彙呢？
🤖
AI 詳解
AI 專屬家教
行銷手法的語意連結
恭喜你精準地掌握了文意！選出 technique 展現了你對行銷語境與單字細微差別的敏銳觀察。這一格位在 "marketing" 之後，是用來進一步定義什麼是 "greenwashing"（漂綠）。文章隨後解釋這是一種透過虛假資訊來「銷售產品」的手段，因此這裡需要一個表示「方法、策略或手段」的詞彙。在選項中，technique（手法／技巧）最能與 "marketing" 完美結合，構成「行銷手法」的完整概念。
選項辨析與難度點評
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