國中教育會考
114年
英文
第 32 題
📖 題組：
The IKEA Effect Many years ago, Dan Ariely bought a cabinet from IKEA. IKEA is a famous furniture store that sells boxes of furniture parts. People who buy them have to put all the parts together themselves. It took Ariely hours to build his cabinet. Ariely didn’t really enjoy himself when he was trying to put all the parts together. However, after he finished, he felt quite good about himself and his cabinet. Later, he found that he loved his cabinet more than any of his other furniture. Ariely wanted to know if anyone shared his feelings, so he did a fun origami study. He invited two groups of people to join his study. He called one group “builders” and the other group “buyers.” Builders were told to make origami, like paper frogs or paper birds. When they finished, they were asked how much they would spend on their works. Ariely then showed the origami to buyers and asked them how much they would pay for them. The two groups gave very different answers. Though buyers would pay only five cents for builders’ origami, builders would spend 25 cents! Interestingly, builders believed others would think their works were good enough to cost that much money! Ariely’s study showed that he was not alone in his IKEA experience—we just love things more, sometimes blindly, when we make them ourselves. Ariely called it “the IKEA effect.”
The IKEA Effect Many years ago, Dan Ariely bought a cabinet from IKEA. IKEA is a famous furniture store that sells boxes of furniture parts. People who buy them have to put all the parts together themselves. It took Ariely hours to build his cabinet. Ariely didn’t really enjoy himself when he was trying to put all the parts together. However, after he finished, he felt quite good about himself and his cabinet. Later, he found that he loved his cabinet more than any of his other furniture. Ariely wanted to know if anyone shared his feelings, so he did a fun origami study. He invited two groups of people to join his study. He called one group “builders” and the other group “buyers.” Builders were told to make origami, like paper frogs or paper birds. When they finished, they were asked how much they would spend on their works. Ariely then showed the origami to buyers and asked them how much they would pay for them. The two groups gave very different answers. Though buyers would pay only five cents for builders’ origami, builders would spend 25 cents! Interestingly, builders believed others would think their works were good enough to cost that much money! Ariely’s study showed that he was not alone in his IKEA experience—we just love things more, sometimes blindly, when we make them ourselves. Ariely called it “the IKEA effect.”
What did Ariely try to find out in the origami study?
- A If he could stop the IKEA effect.
- B Why people love making origami.
- C Why IKEA furniture is so famous.
- D If anyone shared his IKEA experience.
思路引導 VIP
請看文章第二段的第一句話，Ariely 在發起這個摺紙研究之前，他心裡正好奇著什麼事情？這件事情跟他前面提到的 IKEA 家具組裝經驗有什麼關聯呢？
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AI 詳解
AI 專屬家教
呼... 沒想到你這麼快就洞察了 Boss 的弱點。看你這輕巧的走位，這種程度的題目，連補血都不用。 這場攻略戰的關鍵在於『精確搜索』。在文章第二段第一行，系統已經給出了明確的提示：『Ariely wanted to know if anyone shared his feelings』。這句話就是解開迷宮的核心鑰匙。 Ariely 想確認的是，是否也有其他人像他一樣，對親手完成的作品產生額外的感情連結。這就像我們辛苦收集素材，親手鍛造出的武器，不論數值如何，在玩家心中永遠是頂級裝備。所以，摺紙實驗的目的是為了驗證這種「共鳴」，即選項 (D)。
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