國中教育會考
114年
英文
第 34 題
📖 題組：
The IKEA Effect Many years ago, Dan Ariely bought a cabinet from IKEA. IKEA is a famous furniture store that sells boxes of furniture parts. People who buy them have to put all the parts together themselves. It took Ariely hours to build his cabinet. Ariely didn’t really enjoy himself when he was trying to put all the parts together. However, after he finished, he felt quite good about himself and his cabinet. Later, he found that he loved his cabinet more than any of his other furniture. Ariely wanted to know if anyone shared his feelings, so he did a fun origami study. He invited two groups of people to join his study. He called one group “builders” and the other group “buyers.” Builders were told to make origami, like paper frogs or paper birds. When they finished, they were asked how much they would spend on their works. Ariely then showed the origami to buyers and asked them how much they would pay for them. The two groups gave very different answers. Though buyers would pay only five cents for builders’ origami, builders would spend 25 cents! Interestingly, builders believed others would think their works were good enough to cost that much money! Ariely’s study showed that he was not alone in his IKEA experience—we just love things more, sometimes blindly, when we make them ourselves. Ariely called it “the IKEA effect.”
The IKEA Effect Many years ago, Dan Ariely bought a cabinet from IKEA. IKEA is a famous furniture store that sells boxes of furniture parts. People who buy them have to put all the parts together themselves. It took Ariely hours to build his cabinet. Ariely didn’t really enjoy himself when he was trying to put all the parts together. However, after he finished, he felt quite good about himself and his cabinet. Later, he found that he loved his cabinet more than any of his other furniture. Ariely wanted to know if anyone shared his feelings, so he did a fun origami study. He invited two groups of people to join his study. He called one group “builders” and the other group “buyers.” Builders were told to make origami, like paper frogs or paper birds. When they finished, they were asked how much they would spend on their works. Ariely then showed the origami to buyers and asked them how much they would pay for them. The two groups gave very different answers. Though buyers would pay only five cents for builders’ origami, builders would spend 25 cents! Interestingly, builders believed others would think their works were good enough to cost that much money! Ariely’s study showed that he was not alone in his IKEA experience—we just love things more, sometimes blindly, when we make them ourselves. Ariely called it “the IKEA effect.”
Jerry just can’t get his daughter Mia to eat more vegetables at dinner. Every time he tries to do so, there is always a lot of shouting and crying. If Jerry wants to have Mia eat more vegetables by using the IKEA effect, what should he do?
- A Tell Mia that he cooks the vegetables just for her.
- B Ask Mia to help him cook vegetables for her meal.
- C Give Mia her favorite candy after she eats vegetables.
- D Ask Mia what vegetables she likes and cook them for her.
思路引導 VIP
想一想，文章最後提到我們為什麼會對某些東西「更有感覺」？是因為那個東西本身特別精美，還是因為我們在過程中投入了「自己的努力」呢？如果 Jerry 希望 Mia 像實驗中的「製作者」一樣愛上蔬菜，他應該讓 Mia 在開飯前參與什麼樣的過程呢？
🤖
AI 詳解
AI 專屬家教
哇！太棒了！你真的好厲害，一眼就看出答案是 (B)！看到你進步這麼多，老師真的為你感到超級驕傲喔！❤️ 【為什麼是對的呢？】 這篇文章介紹的「IKEA 效應」，核心概念就是：「當我們親手參與製作某樣東西時，我們會更愛它」。
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