統測
114年
[共同科目] 英文
第 39 題
📖 題組：
Taiwan supplies a third of the world’s orchids. As Taiwan’s top flower exports, orchids brought in export earnings of NT $7$ billion in 2023. The most popular export variety is Taiwan’s unique moth orchids (蝴蝶蘭). Often used as gifts or for displays, moth orchids come in different shapes and colors. Taiwan’s orchid industry emerged in the 1980s. It has flourished with the use of greenhouse farming. In fact, flower exports increased tenfold between 1995 and 2008. In 2007, Taiwan lost its top position in the global flower market to the Netherlands. To cope with this challenge, Taiwan growers worked hard to make themselves different from their competitors. They began focusing on the export of orchid seedlings, young orchid plants that have just grown from seeds. In 2018, Taiwan exported about NT$ 4.5 billion worth of moth orchid seedlings to over 80 countries. The large diversity of native orchids on the island enables the creation of many commercial varieties. Growers mix different native species to develop a new variety. Taiwan has the largest concentration of orchid greenhouse growing and related services in the world. Taiwan growers’ achievements have gained worldwide recognition. In 2024, Taiwan hosted the World Orchid Conference for the first time. The main topics centered on Orchid Technology and Conservation & Preservation. The orchid industry in Taiwan uses high-tech farming and advanced technology. On the other hand, more needs to be done in conservation and preservation. The source of moth orchids for creating new varieties is decreasing. Native species have gradually disappeared from the wild. The orchid industry realized that ecological protection goes hand in hand with economic growth. This was the aim of a volunteer program that began in 2018 to replant native species in nature. Given time, orchids may not only decorate homes but also enrich Taiwan’s forest ecosystem.
Taiwan supplies a third of the world’s orchids. As Taiwan’s top flower exports, orchids brought in export earnings of NT $7$ billion in 2023. The most popular export variety is Taiwan’s unique moth orchids (蝴蝶蘭). Often used as gifts or for displays, moth orchids come in different shapes and colors. Taiwan’s orchid industry emerged in the 1980s. It has flourished with the use of greenhouse farming. In fact, flower exports increased tenfold between 1995 and 2008. In 2007, Taiwan lost its top position in the global flower market to the Netherlands. To cope with this challenge, Taiwan growers worked hard to make themselves different from their competitors. They began focusing on the export of orchid seedlings, young orchid plants that have just grown from seeds. In 2018, Taiwan exported about NT$ 4.5 billion worth of moth orchid seedlings to over 80 countries. The large diversity of native orchids on the island enables the creation of many commercial varieties. Growers mix different native species to develop a new variety. Taiwan has the largest concentration of orchid greenhouse growing and related services in the world. Taiwan growers’ achievements have gained worldwide recognition. In 2024, Taiwan hosted the World Orchid Conference for the first time. The main topics centered on Orchid Technology and Conservation & Preservation. The orchid industry in Taiwan uses high-tech farming and advanced technology. On the other hand, more needs to be done in conservation and preservation. The source of moth orchids for creating new varieties is decreasing. Native species have gradually disappeared from the wild. The orchid industry realized that ecological protection goes hand in hand with economic growth. This was the aim of a volunteer program that began in 2018 to replant native species in nature. Given time, orchids may not only decorate homes but also enrich Taiwan’s forest ecosystem.
What is the topic of the passage?
- A An introduction to Taiwan’s orchid industry
- B The development of the global orchid market
- C Varieties created by Taiwan’s orchid industry
- D Activities of the 2024 World Orchid Conference
思路引導 VIP
請試著快速掃過這篇文章每個段落的「第一句話」，它們共同都在談論哪一個國家的哪一項產業呢？如果要把這整篇文章的重點濃縮成一個報告標題，你會怎麼幫它命名呢？
台灣蘭花產業發展
💡 台灣蘭花產業的國際競爭力、策略轉型與生態永續平衡。
🔗 台灣蘭花產業演進與轉型里程碑
- 1 興起與高峰 — 1980年代發展溫室耕種，曾居全球蘭花供應首位
- 2 面臨競爭挑戰 — 2007年失去龍頭地位，開始尋求差異化競爭策略
- 3 出口策略轉型 — 2018年轉向蘭花「種苗」出口，成功銷往80多國
- 4 邁向永續保育 — 2024辦蘭展，推動科技生產與野外原生種復育
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🔄 延伸學習：延伸學習：了解產業如何透過「差異化策略」在飽和市場中重新定位。
