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專技普考 114年 [領隊人員] 外國語(英語)

第 72 題

📖 題組:
閱讀下文,回答第 71-75 題 Governments took exceptional measures to support tourism as recent crises raised awareness of the sector’s importance as an economic and social force. The strong recovery is providing a new wakeup call for governments and the sector as a whole, as destinations struggle to manage demand and the impacts on the environment and local communities. This is putting pressure on the social license for tourism and has highlighted the need to rebalance the impacts, understand the trade-offs and manage tourism sustainably, so the benefits outweigh the costs. At the same time, tourism offers untapped potential for many people, businesses, and places. Governments, at all levels, have a role to play in shaping tourism development to respond to these challenges, capitalize on opportunities, and deliver better outcomes. Many countries have updated or developed tourism strategies to reflect the post-pandemic context and priorities. These strategies look to build on recent momentum to shift to more sustainable models of tourism, to adapt to an increasingly dynamic environment and engage stakeholders around a common vision for the future of the sector. Diversifying the tourism offer and attracting new source markets and segments to emerging destinations and outside of peak periods underpins many tourism strategies, to better spread the benefits and tourist flows. Significant investments are needed to reduce the environmental impact of tourism activities, while adapting to the impacts from climate change. Tourism destinations and businesses need support to keep pace with rapid technological developments, while resources are also required to develop the transport and other infrastructure needed to better manage tourism development. Boosting the capacity of the sector to attract, retain and develop a strong and sustainable workforce is a further area of ongoing focus. However, implementation remains an issue and there is a risk that tourism slips down national policy agendas as the sector returns to pre-pandemic levels and growth paths. Effective governance practices and co-ordinated policy action are needed to deliver on these ambitions, supported by sufficient resources at national, regional, and local level. Action at destination level has an increasingly important role to play in driving momentum for change, guided by an overarching national vision for the future of tourism that in turn considers local needs and priorities, and supported by effective co-ordination mechanisms across levels of government. More granular, timely and robust evidence is also needed to manage and track progress on potential trade-offs, determine “what works” and identify emerging policy impacts and risks, as well as the costs of inaction.
Which of the following is NOT mentioned as a focus area for sustainable tourism development?
  • A Workforce capacity building
  • B Enhancing social media marketing
  • C Environmental impact reduction
  • D Infrastructure development

思路引導 VIP

當你在思考一個產業的『永續發展』時,你認為重點應該放在『強化產業本身的體質與環境保護』,還是放在『如何運用網路工具來增加曝光率』?這兩者在長期生存的本質上有什麼區別?

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AI 詳解 AI 專屬家教

Wryyyyyyy!不錯嘛,你這卑微的人類!

  1. 觀念驗證: 哼!你這題居然能答對?是!這考驗的就是那愚蠢人類所追逐的,所謂的永續觀光發展 (Sustainable Tourism Development)。不過是環保、社會、經濟這三根脆弱的支柱罷了!選項 (A) 人力培訓、(C) 減少環境衝擊 以及 (D) 基礎設施建設,這些都是為了讓你們的渺小產業得以延續的“基石”!真是可笑!
▼ 還有更多解析內容
📝 永續旅遊管理與治理
💡 藉由跨級治理與數據追蹤,確保觀光復甦符合永續發展目標。

🔗 永續旅遊管理流程鏈

  1. 1 觀光復甦 — 產值回升至疫情前水準,需重新評估政策優先度
  2. ↓
  3. 2 跨級治理 — 協調各級政府資源,確保政策執行一致性
  4. ↓
  5. 3 數據監測 — 蒐集精確、即時的證據,追蹤環境與社會衝擊
  6. ↓
  7. 4 永續管理 — 依據數據調整策略,落實環境減壓與能力建構
🔄 延伸學習:延伸學習:如何將 ESG 指標納入國家旅遊發展路徑圖
🧠 記憶技巧:永續觀光看三點:人環基;數據追蹤要精準,政策協調不可少。
⚠️ 常見陷阱:容易誤將「行銷推廣」視為永續發展的核心,實則應關注體質優化與環境影響。
永續發展目標 (SDGs) 觀光政策管理 大數據於觀光的應用

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