普考申論題
115年
[新聞] 英文
第 三 題
三、英文作文：（50 分）
Write a two-paragraph essay with a total length of about 150 to 200 words (approximately 75 to 100 words per paragraph) on the topic of “Government Branding.” In the first paragraph of your writing, explain whether modern governments should embrace brand management as private corporations do. In the second paragraph, from the perspective of a public official, outline the characteristics and core identity value of your ideal government brand.
Write a two-paragraph essay with a total length of about 150 to 200 words (approximately 75 to 100 words per paragraph) on the topic of “Government Branding.” In the first paragraph of your writing, explain whether modern governments should embrace brand management as private corporations do. In the second paragraph, from the perspective of a public official, outline the characteristics and core identity value of your ideal government brand.
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這是一篇限制結構與字數的英文短文。題目要求兩段（共 150-200 字），主題為「政府品牌化 (Government Branding)」。 第一段（75-100字）：要求論述「現代政府是否應該像私人企業一樣擁抱品牌管理」。建議採取「贊成」立場較易發揮。可論述政府品牌化有助於建立信任、清晰傳達政策、吸引人才或投資，但也要點出政府與企業的目的不同（公共利益 vs. 獲利）。
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AI 詳解
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【考點分析】 本題測驗考生的論說文寫作能力、段落發展技巧、以及對公共行政議題（政府品牌化）的理解與詞彙運用。評分重點：1. 切題度：是否精準回答兩段的不同要求。2. 結構：嚴格遵守兩段式、字數限制。3. 語言能力：句型變化、詞彙精準度（如 brand management, public official, identity value, transparency, public trust）。 【論點發展與字彙】
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