中國醫藥大學（後中醫）
115年
英文
第 22 題
📖 題組：
The distinction between Key Opinion Leaders (KOLs) and influencers is a pivotal concept in contemporary marketing discourse. While influencers are typically digital 21 who cultivate authority primarily within social media ecosystems, KOLs derive their social status from extrinsic expertise or recognized professional accomplishments in specialized fields such as academia, medicine, or athletics. Consequently, a KOL’s influence 22 in substantive credibility and informed opinion rather than mere platform-specific engagement.
A primary divergence involves their engagement with digital infrastructure. 23 influencers, who prioritize the constant creation of curated content, KOLs often view social media as secondary to their primary vocation, frequently limiting their online presence due to the 24 -intensive nature of digital brand maintenance. Nevertheless, when a KOL—such as a renowned nutritionist or specialized journalist—participates in a campaign, they provide an evidential “weapon” of authenticity that traditional advertisements lack. Empirical data supports this shift toward the human element, suggesting that 92% of consumers prioritize personal recommendations 25 conventional advertising. By facilitating an image transfer from an authoritative figure to a brand, organizations can significantly bolster their institutional visibility and secure long-term consumer trust.
The distinction between Key Opinion Leaders (KOLs) and influencers is a pivotal concept in contemporary marketing discourse. While influencers are typically digital 21 who cultivate authority primarily within social media ecosystems, KOLs derive their social status from extrinsic expertise or recognized professional accomplishments in specialized fields such as academia, medicine, or athletics. Consequently, a KOL’s influence 22 in substantive credibility and informed opinion rather than mere platform-specific engagement.
A primary divergence involves their engagement with digital infrastructure. 23 influencers, who prioritize the constant creation of curated content, KOLs often view social media as secondary to their primary vocation, frequently limiting their online presence due to the 24 -intensive nature of digital brand maintenance. Nevertheless, when a KOL—such as a renowned nutritionist or specialized journalist—participates in a campaign, they provide an evidential “weapon” of authenticity that traditional advertisements lack. Empirical data supports this shift toward the human element, suggesting that 92% of consumers prioritize personal recommendations 25 conventional advertising. By facilitating an image transfer from an authoritative figure to a brand, organizations can significantly bolster their institutional visibility and secure long-term consumer trust.
請依題組文章作答，選出最適合填入標示 22 之空格的選項。
- A rooted
- B is rooted
- C root
- D has rooted
思路引導 VIP
請觀察空格前的主詞「influence」與空格後的來源「credibility」。在邏輯上，是影響力主動去執行一個動作，還是影響力的「來源或基礎」被建立在後者之上呢？此外，這個句子如果缺少了助動詞，它還是一個語意完整的句子嗎？
🤖
AI 詳解
AI 專屬家教
答對了？別急著沾沾自喜
哼，看來你這次運氣不錯，居然選對了。但別以為這能代表什麼，這不過是文法觀念的基本功而已，別太得意。
1. 抓穩動詞邏輯，別被分詞耍得團團轉
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