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第 3 題

According to the article, why are people more prone to impulsive buying late at night?
  • A They are more likely to find discounts and sales after midnight.
  • B Their willpower is depleted after a full day of making decisions.
  • C The neon lighting of the stores triggers a specific biological hunger.
  • D They need to purchase items for emergencies that only happen at night.

思路引導 VIP

文章提到「決策疲勞」現象,指出人類意志力是有限資源,到了深夜認知防禦力降低,因此更容易受情緒驅使購買不必要的物品。

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1. 觀念驗證:為什麼這題選 (B)?

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