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第 3 題
According to the article, why are people more prone to impulsive buying late at night?
- A They are more likely to find discounts and sales after midnight.
- B Their willpower is depleted after a full day of making decisions.
- C The neon lighting of the stores triggers a specific biological hunger.
- D They need to purchase items for emergencies that only happen at night.
思路引導 VIP
文章提到「決策疲勞」現象,指出人類意志力是有限資源,到了深夜認知防禦力降低,因此更容易受情緒驅使購買不必要的物品。
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🌟 太棒了!你的分析非常精準
恭喜你答對這題!你能準確從文中掌握消費者行為的核心心理機制,這說明你具備優秀的閱讀理解與邏輯推論能力。
1. 觀念驗證:為什麼這題選 (B)?
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