高考申論題
105年
[觀光行政(選試觀光英語)] 觀光英語
第 一 題
📖 題組：
四、作文：請依下列指示以英文寫出兩篇短文，每題約 200-300 字（每小題 20 分，共 40 分） (一) Kenting National Park is a well-known summer resort in Taiwan because of its tropical climate with beaches and sunshine. It is a great place for people to enjoy water activities during the summer. Now imagine yourself as a tour operator and write a brochure for your company, describing the contents of your package for a summer holiday in Kenting. (二) A customer wrote a letter to your company, complaining about the unpleasant stay she has had in the resort you recommended to her. She was in particular furious about the standard of hygiene and service in the restaurant as two of her family members have had stomach complaints after dining in the restaurant and have been sent to the hospital for treatment. Because of this accident, she has also found the staff in the restaurant very rude and unhelpful. Now imagine yourself as a manager of the company and write a letter of apology to this customer, telling her about your response to her complaint, including how your company will handle this situation and offer some kind of compensation if necessary.
四、作文：請依下列指示以英文寫出兩篇短文，每題約 200-300 字（每小題 20 分，共 40 分） (一) Kenting National Park is a well-known summer resort in Taiwan because of its tropical climate with beaches and sunshine. It is a great place for people to enjoy water activities during the summer. Now imagine yourself as a tour operator and write a brochure for your company, describing the contents of your package for a summer holiday in Kenting. (二) A customer wrote a letter to your company, complaining about the unpleasant stay she has had in the resort you recommended to her. She was in particular furious about the standard of hygiene and service in the restaurant as two of her family members have had stomach complaints after dining in the restaurant and have been sent to the hospital for treatment. Because of this accident, she has also found the staff in the restaurant very rude and unhelpful. Now imagine yourself as a manager of the company and write a letter of apology to this customer, telling her about your response to her complaint, including how your company will handle this situation and offer some kind of compensation if necessary.
📝 此題為申論題，共 2 小題
小題 (一)
Kenting National Park is a well-known summer resort in Taiwan because of its tropical climate with beaches and sunshine. It is a great place for people to enjoy water activities during the summer. Now imagine yourself as a tour operator and write a brochure for your company, describing the contents of your package for a summer holiday in Kenting.
思路引導 VIP
考生應先確立角色（旅行業者）與文體（宣傳手冊 Brochure）。寫作時需運用行銷文案的技巧，包含吸睛標題、引人入勝的介紹、具體的行程亮點（尤其是水上活動與陽光沙灘），以及結尾的行動呼籲（Call-to-Action）。用字遣詞應充滿熱情並使用具視覺感的觀光產業形容詞。
小題 (二)
A customer wrote a letter to your company, complaining about the unpleasant stay she has had in the resort you recommended to her. She was in particular furious about the standard of hygiene and service in the restaurant as two of her family members have had stomach complaints after dining in the restaurant and have been sent to the hospital for treatment. Because of this accident, she has also found the staff in the restaurant very rude and unhelpful. Now imagine yourself as a manager of the company and write a letter of apology to this customer, telling her about your response to her complaint, including how your company will handle this situation and offer some kind of compensation if necessary.
思路引導 VIP
這是一封標準的商業客訴回覆信（Apology Letter）。寫作時需遵循「道歉與同理 → 承擔責任與說明調查 → 解決方案與補償 → 再次致歉」的結構，語氣必須專業、誠懇且充滿同理心，避免推卸責任，並提出具體的補償方案以挽回顧客信任。