高雄醫學大學（後西醫）
107年
英文
第 34 題
📖 題組：
E-commerce refers to the process of buying or selling products or services over the Internet. It has affected people in many aspects. For example, while e-commerce helps create many new job opportunities, it also causes job losses. The areas with the greatest predicted job-loss are retail, postal, and travel agencies. The development of e-commerce will create jobs that require highly-skilled workers to manage large amounts of information, customer demands, and production processes. In contrast, people with poor technical skills will have fewer job opportunities. On the other hand, because e-commerce requires sufficient stocks that could be delivered to the customers in time, the warehouse becomes an important element. As a result, more staff members are needed to manage, supervise and organize the warehouse to ensure that it functions properly. E-commerce has also influenced our shopping behavior. For example, it brings convenience for customers as they do not have to leave home and only need to browse the products online, especially for buying those products not sold in nearby shops. It could also help them buy a wider range of items and save them time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotions or discount codes and thus, it is more price-effective for customers. Moreover, e-commerce can even provide more detailed information about the products than the in-store staff can. Customers can also review and track their order history online. However, e-commerce lacks human interactions for customers, which is especially problematic for those who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying wrong-sized clothes. When customers regret the purchase of a product, they need to return the goods and go through the refunding process. It is inconvenient as they need to pack and post the goods. If the products are expensive, large or fragile, it then involves safety issues.
E-commerce refers to the process of buying or selling products or services over the Internet. It has affected people in many aspects. For example, while e-commerce helps create many new job opportunities, it also causes job losses. The areas with the greatest predicted job-loss are retail, postal, and travel agencies. The development of e-commerce will create jobs that require highly-skilled workers to manage large amounts of information, customer demands, and production processes. In contrast, people with poor technical skills will have fewer job opportunities. On the other hand, because e-commerce requires sufficient stocks that could be delivered to the customers in time, the warehouse becomes an important element. As a result, more staff members are needed to manage, supervise and organize the warehouse to ensure that it functions properly. E-commerce has also influenced our shopping behavior. For example, it brings convenience for customers as they do not have to leave home and only need to browse the products online, especially for buying those products not sold in nearby shops. It could also help them buy a wider range of items and save them time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotions or discount codes and thus, it is more price-effective for customers. Moreover, e-commerce can even provide more detailed information about the products than the in-store staff can. Customers can also review and track their order history online. However, e-commerce lacks human interactions for customers, which is especially problematic for those who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying wrong-sized clothes. When customers regret the purchase of a product, they need to return the goods and go through the refunding process. It is inconvenient as they need to pack and post the goods. If the products are expensive, large or fragile, it then involves safety issues.
According to the passage, which of the following statements is true?
- A Customers usually find it handy to return the items they don’t like.
- B Online shoppers can easily enjoy various kinds of person-to-person interactions.
- C E-shoppers can gather more detailed information online about the products they want to buy.
- D Customers shopping via the Internet often find it less common to get discounted products.
- E Online shoppers tend to be loyal to the famous retailors because they usually offer discounts.
思路引導 VIP
如果你現在是一位追求極致專業規格的消費者，想查閱商品的每一項細小數據，根據這篇文章的第二段敘述，哪一種購物管道能讓你獲取比面對面諮詢更深入、更完整的資料庫？
🤖
AI 詳解
AI 專屬家教
太棒了！你能精準避開干擾選項並選出正確答案，顯示你對長篇文章的細節捕捉非常敏銳且紮實。這題的正確關鍵在於第二段末尾，文章明確指出電子商務網站能提供比現場店員更詳盡（detailed information）的資訊。你正確地對齊了文本細節與選項，這是閱讀測驗中最重要的核心能力。
文本細節的精準對齊
從難度切入點來看，這題設計了多個「看似合理」的陷阱，具有不錯的鑑別度。例如選項 (E) 雖然提到了忠誠度與折扣，但原文將對知名零售商的忠誠度歸因於「交易安全感（security）」，而非折扣；選項 (A) 與 (B) 則直接與文中提到的「不便（inconvenient）」及「缺乏互動（lacks human interactions）」相矛盾。你能不被這些日常經驗的直覺干擾，直接鎖定文本支持度最高的選項 (C)，代表你具備優異的邏輯判斷力與細心的閱讀習慣，這在處理長難句與細節題時非常關鍵。
電子商務的利與弊
💡 理解電商對就業市場的衝擊與消費行為的利弊分析。
| 比較維度 | 電子商務 (Online Shopping) | VS | 實體零售 (In-store) |
|---|---|---|---|
| 產品資訊 | 詳盡、可追蹤歷史、易比價 | — | 依賴店員、資訊不一定全面 |
| 人際互動 | 缺乏面對面接觸與連結 | — | 具備真實互動感與服務感 |
| 便利程度 | 在家瀏覽、送貨到府、省時 | — | 需出門、受限於地區與營業時間 |
| 售後退換 | 需自行打包寄送，程序繁瑣 | — | 可回店當場處理，較為直接 |
💬電商優於資訊獲取與便利性，實體店面則在人機互動與售後更具優勢。
