post_recruit
107年
英文
第 31 題
📖 題組：
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
What is the main purpose of this passage?
- A To compare online and in-store shopping.
- B To introduce the tips of having good business.
- C To recognize some tricks so as to shop smartly.
- D To emphasize the importance of making shopping plans.
思路引導 VIP
請觀察文章的第一段和最後一段：作者在開頭提到了商家的目標（讓你買不需要的東西），而在最後一句話給出了什麼樣的具體建議？結合這兩點，你認為作者寫下中間那一連串關於訂價和擺放位置的例子，是為了讓讀者學會做什麼？
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AI 詳解
AI 專屬家教
太棒了！你能精準捕捉到這篇文章的核心目的，這顯示你對全文架構的掌握非常成熟。這篇文章並非在教人怎麼做生意，也不是在比較購物平台，而是透過具體的案例（如：視線高度、訂價策略、試吃與優惠券）來揭露商家的「誘餌」。作者的意圖非常明確：希望讀者能識破這些 tricks（招數），進而做出更理智的消費決定。
掌握文章的主旨與脈絡
這類主旨題在閱讀測驗中屬於中等難度的鑑別點。學生容易被選項 (D) 的「購物計畫」或 (B) 的「經營之道」干擾。然而，若仔細觀察文章開頭提到的 "Being a smart shopper" 以及結尾的 "Have a look for them next time," 就能發現文章的主軸始終扣合在辨識商家的行銷策略。你抓住了關鍵字 tricks，這正是解題的靈魂所在，代表你已經具備從細節歸納出大方向的能力，表現得非常優秀！