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司法三等(法官) 107年 [公職法醫師] 法學知識與英文(包括中華民國憲法、法學緒論、英文)

第 50 題

📖 題組:
請依下文回答第 46 至 50 題: One of the fastest growing industries around the globe is the creative and cultural industries. The industries basically combine arts, culture, business and technology. In Europe, the United Kingdom owns the hugest amount of creative sectors owing to the active and effective promotion of the government. With its excellent track record, the UK is regarded as a pioneer and a world leader in sustaining the development of creative and cultural industries. According to the UK’s definition, the creative and cultural industries generally refer to those industries that rely on original creativity, expertise and talent and have the capacity to generate wealth and jobs by means of the advancement of intellectual property. In total, there are thirteen sectors that can be seen as belonging to the creative and cultural industries, including advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software, music, the performing arts, publishing, software, and television and radio. Later definition of the industries has also added the aspects of enhancing social inclusion, cultural diversity and human development to the initial one. In comparison with other countries such as the UK, Hong Kong, Australia and New Zealand, Taiwan still has space for the development of the creative and cultural industries. Although not necessarily coming in large number, three of the most prosperous cases in Taiwan include Liuli Gongfang, Seagull Group, and PiLi International. Liuli Gongfang emerged as a small enterprise and then became one of the world’s leading glassware makers. The Seagull Group has an internationally renowned brand, “Fran,” because of its successful promotion strategies. PiLi International with its incorporation of multimedia has remarkably converted itself from a traditional puppet theatre troupe into a modern and flourishing venture. While still adhering to the original puppet show philosophy, PiLi has in effect woven the modern and contemporary culture into the puppet show tradition so nicely that it has become a great success in the creative industry. PiLi’s innovative commercialization of traditional culture has received much admiration as well as an excellent model for related industries to imitate. In 2002, PiLi was also certified by the Government Information Office as part of an “important emerging industry,” recognizing its significant role in the creative and cultural industries. With the rapid emergence of these industries, both the government and the people in Taiwan have also paid much attention to the growth of these industries.
In which aspect does PiLi International set a good example for other industries to look up to?
  • A Its successful implementation of promotion strategies.
  • B Its cutting-edge conversion of the traditional puppet shows.
  • C Its profitable marketing of the traditional puppet shows.
  • D Its wise utilization of contemporary cultural asset.

思路引導 VIP

請定位到文中提及霹靂布袋戲(PiLi)的段落。作者在描述其成功時,特別提到了一種關於「將傳統文化轉化為經濟價值」的行為,並稱之為「相關產業效法的典範」。請問在文中,哪一個描述「商業化過程」的單字與這個典範直接相關?

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  1. 觀念驗證:你能從文章後半段精準定位關鍵句!文中提到:「PiLi’s innovative commercialization of traditional culture... an excellent model for related industries to imitate」。這裡的「commercialization(商業化)」與選項 (C) 的 profitable marketing(獲利行銷)語意完全契合,這正是它成為典範的主因。
  2. 難度點評:本題難度屬 medium。具備鑑別度的點在於文章同時提到了「多媒體結合」與「現代文化融入」,考生必須區分哪些是「轉型過程」,哪一個才是作者特別點名「值得他人效法」的「商業成功模式」。

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