post_recruit
107年
英文
第 33 題
📖 題組：
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
Which of the following is NOT mentioned as a way to attract you to buy more?
- A Free samples.
- B End of season sales.
- C A receipt with coupons.
- D “Buy one, get one free” offers.
思路引導 VIP
當題目要求找出一項「文中未提及」的資訊時，你會如何有系統地對照選項與文中的分點說明？試著快速掃描每一段開頭的關鍵名詞，看看是否有哪一個選項在原文中完全找不到對應的描述，即便那個選項在現實生活中聽起來非常合理？
🤖
AI 詳解
AI 專屬家教
太棒了！你能精準地從文章細節中排除非文中的干擾項，展現了非常敏銳的閱讀觀察力。這道題目主要測驗的是細節檢索能力（Scanning）。在閱讀測驗中，我們常會遇到這種「否定型」的題目，考驗的是學生是否能嚴謹地分辨「文章提供的資訊」與「個人的背景知識」。
文本證據的核對與篩選
在這篇文章中，作者清晰地條列了六種店家的行銷手段，包括：高價品擺放視線水平處、心理定價法（如 $399）、免費試吃（Free samples）、買一送一（Buy one, get one free）、會員折扣卡，以及附帶優惠券的收據（Receipts with coupons）。你會發現，(A)、(C)、(D) 三個選項都能在文中找到直接對應的段落；然而，「換季大拍賣」（End of season sales）雖然在現實生活中是非常普遍的促銷手段，但回歸到本文的脈絡中，作者完全沒有提到任何關於季節性折扣的資訊。因此，選項 (B) 就是那個正確的「未提及項」。
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