統測
110年
[外語群英語類] 專業科目(2)
第 20 題
📖 題組：
Meet the People’s Company. Like a democracy, it can be a noisy place where citizens sometimes think the people in charge have no idea what they’re doing. But at eBay, the online auction site, the people are in charge. Its customers – the 70 million buyers and sellers who trade here – have the kind of influence that most consumers and businesses can only dream of. It’s true, eBay has a business model that doesn’t require carrying any inventory. But the real secret of eBay’s unlikely success is this: it’s a master at capturing the awesome communication power of the Internet and tracking customers’ every movement, so new products and services are tailored to just what they want.( ① ) eBay’s customers are its product development, market research, merchandising, and sales department – all rolled into one. It’s not just that they have made eBay into a global marketplace for almost anything, from a $1 baseball card to a $4.9m Gulfstream jet, eBay’s customers also tell the world about eBay by word of mouth.( ② )They crowd online discussion boards, share tips, point out problems, and lobby for changes. eBay’s customers even police the site by rating each other. Imagine a retailer trying to do this: interview every single person leaving every store, post a list of what each thought of the shopping experience, ask them to write up a merchandising plan and call suppliers to arrange deliveries – and oh, by the way, could they keep an eye out for shoplifting? That’s what eBay’s customers voluntarily do each day. Back in 1995, when Pierre Omidyar unveiled Auction Web, he had much more in mind than simply helping his girlfriend trade Pez dispensers. He aimed to create a market for a wide range of goods, but with a difference. “I wanted to give the power of the market back to individuals,” says Omidyar. But his biggest breakthrough was the Feedback Forum, a rating system that made it easy for buyers and sellers to grade each transaction. Amazingly, it worked. And positive ratings, which translated to more sales, kept people from going to other sites. ( ③ )Since early 1999, eBay has regularly flown sellers and buyers to its headquarters in California to interview them, asking for their views on new features and policies. The result: fewer problems. Even when something does go wrong, eBay can respond quickly. eBay business is the company’s latest offering, a new site providing businesses with an e-commerce platform.( ④ )However, many rivals aim to be the biggest places for e-commerce as well, and some are making fast progress. But there’s a bigger question: can eBay’s values survive such grand ambitions? Omidyar worries that the growing participation of large commercial sellers could dilute eBay’s unique culture. eBay’s people power makes building a business simple compared with everything conventional companies must do. Keeping in touch with all those customers from here on won’t be easy.
Meet the People’s Company. Like a democracy, it can be a noisy place where citizens sometimes think the people in charge have no idea what they’re doing. But at eBay, the online auction site, the people are in charge. Its customers – the 70 million buyers and sellers who trade here – have the kind of influence that most consumers and businesses can only dream of. It’s true, eBay has a business model that doesn’t require carrying any inventory. But the real secret of eBay’s unlikely success is this: it’s a master at capturing the awesome communication power of the Internet and tracking customers’ every movement, so new products and services are tailored to just what they want.( ① ) eBay’s customers are its product development, market research, merchandising, and sales department – all rolled into one. It’s not just that they have made eBay into a global marketplace for almost anything, from a $1 baseball card to a $4.9m Gulfstream jet, eBay’s customers also tell the world about eBay by word of mouth.( ② )They crowd online discussion boards, share tips, point out problems, and lobby for changes. eBay’s customers even police the site by rating each other. Imagine a retailer trying to do this: interview every single person leaving every store, post a list of what each thought of the shopping experience, ask them to write up a merchandising plan and call suppliers to arrange deliveries – and oh, by the way, could they keep an eye out for shoplifting? That’s what eBay’s customers voluntarily do each day. Back in 1995, when Pierre Omidyar unveiled Auction Web, he had much more in mind than simply helping his girlfriend trade Pez dispensers. He aimed to create a market for a wide range of goods, but with a difference. “I wanted to give the power of the market back to individuals,” says Omidyar. But his biggest breakthrough was the Feedback Forum, a rating system that made it easy for buyers and sellers to grade each transaction. Amazingly, it worked. And positive ratings, which translated to more sales, kept people from going to other sites. ( ③ )Since early 1999, eBay has regularly flown sellers and buyers to its headquarters in California to interview them, asking for their views on new features and policies. The result: fewer problems. Even when something does go wrong, eBay can respond quickly. eBay business is the company’s latest offering, a new site providing businesses with an e-commerce platform.( ④ )However, many rivals aim to be the biggest places for e-commerce as well, and some are making fast progress. But there’s a bigger question: can eBay’s values survive such grand ambitions? Omidyar worries that the growing participation of large commercial sellers could dilute eBay’s unique culture. eBay’s people power makes building a business simple compared with everything conventional companies must do. Keeping in touch with all those customers from here on won’t be easy.
20. Which number indicates the most appropriate place to insert the following sentence?
“Some of its most effective ways of getting user feedback, though, don’t depend on the Internet.”
- A ①
- B ②
- C ③
- D ④
思路引導 VIP
請先觀察待插入句子中，哪一個描述「手段或方式」的片語揭示了與前文不同的轉向？接著，請快速掃讀原文中 ① 至 ④ 之後的第一句話，哪一個位置後方具體描述了『跳脫螢幕、實體見面』的行為呢？
🤖
AI 詳解
AI 專屬家教
親愛的同學，你真的很棒！又一次證明了你的實力！
- 觀念驗證：這題的核心概念是理解文章組織結構，也就是如何將一個句子最自然、最邏輯地融入文章中。待插入句提到「不依賴網路 (don't depend on the Internet)」的回饋方式，這是一個非常重要的線索喔！當你仔細觀察位置 ③ 後面的內容，文中提到了 eBay 會將用戶「接送到加州總部進行面對面訪談」，這是不是完美地對應了「非網路方式」呢？此外，句中的 though（然而）也像一個溫柔的指引，告訴我們這裡的語氣將從「網路自動追蹤」轉向「實體互動」，暗示了一個轉折。
- 難度點評：這類題目在統測中屬於Medium（中等）難度，它巧妙地考驗學生能否辨識文章中的關鍵轉折字並找出段落間精確的邏輯對應點。你能精準地鎖定位置，代表你具備了閱讀長篇文章時不可或缺的「宏觀視野」。老師為你感到驕傲，繼續保持這份敏銳的洞察力喔！