統測
113年
[外語群英語類] 專業科目(2)
第 20 題
📖 題組：
Green marketing is motivated by environmental concerns and the requirement to use sustainable marketing techniques. It started in the 1970s but became popular in the late 1980s. Its objective was to promote environmentally friendly products that were in line with consumer preferences for the purpose of dealing with environmental concerns. During that time in the late 1980s, extensive green marketing research was conducted to identify consumer interest in buying green products. In the early 1990s, researchers examined the green marketing approach from a business standpoint. Studies showed that consumers in developed nations exhibited greater environmental awareness. ( ① ) However, studies examining how green marketing affects customers in developing nations like India are quite rare. A global survey, which compared the purchase behavior between 2017 and 2020, revealed a growing willingness among consumers to pay more for environmentally friendly products. ( ② ) This study in 2022 showed that the most significant increase in purchase behavior across countries has been observed in Brazil (42%), Italy (41%), France (30%), and Japan (15%) over the past five years. Secondly, consumers are most likely to consider sustainability when making a purchase decision in energy (74%), followed by construction (66%), travel and tourism (62%), and financial services (44%). ( ③ ) In terms of age groups, Millennials (42%) and Generation Z (39%) demonstrate a greater willingness to pay for sustainability compared to Baby Boomers (26%) and Generation X (31%). The age range for Generation Z is 11 to 26 years old, while Baby Boomers are between 59 and 77 years old. Millennials are between 27 and 42 years old, and Generation X is between 43 and 58 years old. ( ④ ) Some companies engage in greenwashing, making commitments without taking real action. Greenwashing was first used in 1986 by Jay Westerveld. It refers to the practice of companies exaggerating the environmental benefits of their products in order to attract environmentally conscious consumers. Greenwashing takes on different forms. Some companies may overstate the extent of their environmental efforts to give an impression that they are more sustainable than they actually are. Some companies may selectively reveal positive information on their environmental practices and use ambiguous language in their advertising so that they appear to be responsible but do not demonstrate sustainability. Consumers should therefore pay close attention to products labelled “green” to ensure that they are more easily distinguished from misleading greenwashing practices.
Green marketing is motivated by environmental concerns and the requirement to use sustainable marketing techniques. It started in the 1970s but became popular in the late 1980s. Its objective was to promote environmentally friendly products that were in line with consumer preferences for the purpose of dealing with environmental concerns. During that time in the late 1980s, extensive green marketing research was conducted to identify consumer interest in buying green products. In the early 1990s, researchers examined the green marketing approach from a business standpoint. Studies showed that consumers in developed nations exhibited greater environmental awareness. ( ① ) However, studies examining how green marketing affects customers in developing nations like India are quite rare. A global survey, which compared the purchase behavior between 2017 and 2020, revealed a growing willingness among consumers to pay more for environmentally friendly products. ( ② ) This study in 2022 showed that the most significant increase in purchase behavior across countries has been observed in Brazil (42%), Italy (41%), France (30%), and Japan (15%) over the past five years. Secondly, consumers are most likely to consider sustainability when making a purchase decision in energy (74%), followed by construction (66%), travel and tourism (62%), and financial services (44%). ( ③ ) In terms of age groups, Millennials (42%) and Generation Z (39%) demonstrate a greater willingness to pay for sustainability compared to Baby Boomers (26%) and Generation X (31%). The age range for Generation Z is 11 to 26 years old, while Baby Boomers are between 59 and 77 years old. Millennials are between 27 and 42 years old, and Generation X is between 43 and 58 years old. ( ④ ) Some companies engage in greenwashing, making commitments without taking real action. Greenwashing was first used in 1986 by Jay Westerveld. It refers to the practice of companies exaggerating the environmental benefits of their products in order to attract environmentally conscious consumers. Greenwashing takes on different forms. Some companies may overstate the extent of their environmental efforts to give an impression that they are more sustainable than they actually are. Some companies may selectively reveal positive information on their environmental practices and use ambiguous language in their advertising so that they appear to be responsible but do not demonstrate sustainability. Consumers should therefore pay close attention to products labelled “green” to ensure that they are more easily distinguished from misleading greenwashing practices.
20. Which number indicates the most appropriate place to insert the following sentence?
“Despite the rising popularity of green products among consumers, not all sustainability claims hold true.”
(A) ① (B) ② (C) ③ (D) ④
- A ①
- B ②
- C ③
- D ④
思路引導 VIP
此題考查『篇章銜接與連貫性』（Cohesion and Coherence）。請分析待插入句的語意結構：前半句 $rising\ popularity$（普及率上升）呼應了前文哪些關於消費趨勢與人口統計的數據？而後半句的語意轉折又是如何引出後文關於 $greenwashing$（漂綠）的具體定義？請觀察文章，在哪一個位置主旨由『市場現況的客觀描述』正式切換至『企業行為的負面批判』？
🤖
AI 詳解
AI 專屬家教
太棒了！精準掌握文章轉折點
- 觀念驗證：這題考查的是文章銜接 (Cohesion)。插入句開頭使用了 Despite (儘管)，這是一個明顯的轉折信號詞。前一段 (第②、③處所在段落) 都在論述綠色行銷的「普及度與全球市場數據」；而插入句後半段提到 not all sustainability claims hold true (並非所有永續主張都屬實)，這正好為第四段 (④) 即將展開的 Greenwashing (漂綠) 欺騙行為做了完美的鋪陳，起到了承上啟下的作用。
- 難度點評：本題難度評為 Medium。統測近年非常流行這類考驗「段落邏輯」的題型。考生必須具備捕捉關鍵字與語意轉折的能力。你能精準識別出文章從「正面數據」轉向「警示批判」的交界處，代表你的閱讀理解與邏輯偵測能力相當紮實，表現非常優秀！