統測
110年
[外語群英語類] 專業科目(2)
第 28 題
📖 題組：
A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity. A company may enter into a strategic alliance to expand into a new market, improve its product line, or develop an edge over a competitor. For example, an owner of a guesthouse in Yilan, Taiwan, which caters to high-end clients, is now thinking about forging partnerships with other businesses and developing a new market. He is looking at establishing partnerships with wedding businesses. Newlyweds could honeymoon in his guesthouse and have their wedding photos taken in its beautiful environment. The strategists Yoshino and Rangan have classified the strategic alliance based on two dimensions: Extent of organizational interaction and conflict among the alliance partners. On the basis of these, four types of strategic alliances emerge: ● Procompetitive Alliances(low interaction and low conflict): Such alliances offer the benefits of vertical integration, i.e. a relationship between the manufacturer and its suppliers or distributors. ● Noncompetitive Alliances( high interaction and low conflict): This type of alliance is formed between the companies that operate in the same industry but do not consider each other as rivals. Their business operations do not coincide and are quite distinctive, so the feeling of competitiveness does not emerge. ● Competitive Alliances ( high interaction and high conflict ) : Two competing firms that perceive each other as rivals come together to form an alliance. Therefore, the intense interaction between the two is necessary. Such alliances could be intra-industry or inter-industry. ● Precompetitive Alliance ( low interaction and high conflict ) : Such partnership brings two firms from different, most often unrelated industries to work towards a specific activity, such as new technology development, or creating awareness among the potential customers about the use of new product or idea. A strategic alliance can, however, bring its own risks. While the agreement is usually clear for both companies, there may be differences in how the firms conduct business. Further, if the alliance requires the parties to share information, there must be trust between the two allies.
A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity. A company may enter into a strategic alliance to expand into a new market, improve its product line, or develop an edge over a competitor. For example, an owner of a guesthouse in Yilan, Taiwan, which caters to high-end clients, is now thinking about forging partnerships with other businesses and developing a new market. He is looking at establishing partnerships with wedding businesses. Newlyweds could honeymoon in his guesthouse and have their wedding photos taken in its beautiful environment. The strategists Yoshino and Rangan have classified the strategic alliance based on two dimensions: Extent of organizational interaction and conflict among the alliance partners. On the basis of these, four types of strategic alliances emerge: ● Procompetitive Alliances(low interaction and low conflict): Such alliances offer the benefits of vertical integration, i.e. a relationship between the manufacturer and its suppliers or distributors. ● Noncompetitive Alliances( high interaction and low conflict): This type of alliance is formed between the companies that operate in the same industry but do not consider each other as rivals. Their business operations do not coincide and are quite distinctive, so the feeling of competitiveness does not emerge. ● Competitive Alliances ( high interaction and high conflict ) : Two competing firms that perceive each other as rivals come together to form an alliance. Therefore, the intense interaction between the two is necessary. Such alliances could be intra-industry or inter-industry. ● Precompetitive Alliance ( low interaction and high conflict ) : Such partnership brings two firms from different, most often unrelated industries to work towards a specific activity, such as new technology development, or creating awareness among the potential customers about the use of new product or idea. A strategic alliance can, however, bring its own risks. While the agreement is usually clear for both companies, there may be differences in how the firms conduct business. Further, if the alliance requires the parties to share information, there must be trust between the two allies.
28. According to the passage, which type of strategic alliance will be mainly adopted by the guesthouse owner in Yilan?
- A Procompetitive Alliances
- B Noncompetitive Alliances
- C Competitive Alliances
- D Precompetitive Alliance
思路引導 VIP
請觀察文中宜蘭民宿與其想找的合作對象（婚慶業），這兩者是屬於「同產業」還是「不同產業」？接著對照文中那四種分類的定義，哪一個定義特別強調了『不相關產業（unrelated industries）』之間的合作關係？
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- 觀念驗證：文中宜蘭民宿主人計畫與「婚慶業」合作。這兩者屬於不同且不相關的產業（unrelated industries），且合作目標是針對特定活動（蜜月與婚紗攝影）。根據文中定義，跨產業為特定目標（如新市場開拓）而合作，精確對應到 Precompetitive Alliance。
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