統測
113年
[外語群英語類] 專業科目(2)
第 16 題
📖 題組：
Green marketing is motivated by environmental concerns and the requirement to use sustainable marketing techniques. It started in the 1970s but became popular in the late 1980s. Its objective was to promote environmentally friendly products that were in line with consumer preferences for the purpose of dealing with environmental concerns. During that time in the late 1980s, extensive green marketing research was conducted to identify consumer interest in buying green products. In the early 1990s, researchers examined the green marketing approach from a business standpoint. Studies showed that consumers in developed nations exhibited greater environmental awareness. ( ① ) However, studies examining how green marketing affects customers in developing nations like India are quite rare. A global survey, which compared the purchase behavior between 2017 and 2020, revealed a growing willingness among consumers to pay more for environmentally friendly products. ( ② ) This study in 2022 showed that the most significant increase in purchase behavior across countries has been observed in Brazil (42%), Italy (41%), France (30%), and Japan (15%) over the past five years. Secondly, consumers are most likely to consider sustainability when making a purchase decision in energy (74%), followed by construction (66%), travel and tourism (62%), and financial services (44%). ( ③ ) In terms of age groups, Millennials (42%) and Generation Z (39%) demonstrate a greater willingness to pay for sustainability compared to Baby Boomers (26%) and Generation X (31%). The age range for Generation Z is 11 to 26 years old, while Baby Boomers are between 59 and 77 years old. Millennials are between 27 and 42 years old, and Generation X is between 43 and 58 years old. ( ④ ) Some companies engage in greenwashing, making commitments without taking real action. Greenwashing was first used in 1986 by Jay Westerveld. It refers to the practice of companies exaggerating the environmental benefits of their products in order to attract environmentally conscious consumers. Greenwashing takes on different forms. Some companies may overstate the extent of their environmental efforts to give an impression that they are more sustainable than they actually are. Some companies may selectively reveal positive information on their environmental practices and use ambiguous language in their advertising so that they appear to be responsible but do not demonstrate sustainability. Consumers should therefore pay close attention to products labelled “green” to ensure that they are more easily distinguished from misleading greenwashing practices.
Green marketing is motivated by environmental concerns and the requirement to use sustainable marketing techniques. It started in the 1970s but became popular in the late 1980s. Its objective was to promote environmentally friendly products that were in line with consumer preferences for the purpose of dealing with environmental concerns. During that time in the late 1980s, extensive green marketing research was conducted to identify consumer interest in buying green products. In the early 1990s, researchers examined the green marketing approach from a business standpoint. Studies showed that consumers in developed nations exhibited greater environmental awareness. ( ① ) However, studies examining how green marketing affects customers in developing nations like India are quite rare. A global survey, which compared the purchase behavior between 2017 and 2020, revealed a growing willingness among consumers to pay more for environmentally friendly products. ( ② ) This study in 2022 showed that the most significant increase in purchase behavior across countries has been observed in Brazil (42%), Italy (41%), France (30%), and Japan (15%) over the past five years. Secondly, consumers are most likely to consider sustainability when making a purchase decision in energy (74%), followed by construction (66%), travel and tourism (62%), and financial services (44%). ( ③ ) In terms of age groups, Millennials (42%) and Generation Z (39%) demonstrate a greater willingness to pay for sustainability compared to Baby Boomers (26%) and Generation X (31%). The age range for Generation Z is 11 to 26 years old, while Baby Boomers are between 59 and 77 years old. Millennials are between 27 and 42 years old, and Generation X is between 43 and 58 years old. ( ④ ) Some companies engage in greenwashing, making commitments without taking real action. Greenwashing was first used in 1986 by Jay Westerveld. It refers to the practice of companies exaggerating the environmental benefits of their products in order to attract environmentally conscious consumers. Greenwashing takes on different forms. Some companies may overstate the extent of their environmental efforts to give an impression that they are more sustainable than they actually are. Some companies may selectively reveal positive information on their environmental practices and use ambiguous language in their advertising so that they appear to be responsible but do not demonstrate sustainability. Consumers should therefore pay close attention to products labelled “green” to ensure that they are more easily distinguished from misleading greenwashing practices.
16. Which of the following is the best title for this passage?
(A) Green Campaigns, Sustainable Practices, and Policies
(B) Green Advertising, Green Trust, and Consumer Patterns
(C) Eco-Marketing, Global Leadership, and Green Marketing
(D) Green Marketing, Global Consumer Trends, and Greenwashing
- A Green Campaigns, Sustainable Practices, and Policies
- B Green Advertising, Green Trust, and Consumer Patterns
- C Eco-Marketing, Global Leadership, and Green Marketing
- D Green Marketing, Global Consumer Trends, and Greenwashing
思路引導 VIP
要決定一篇文章的最佳標題，核心在於掌握各段落的「主旨（Main Idea）」並尋求其最大公約數。請你仔細檢視文章的三個結構：第一段主要在定義並回顧哪一個特定行銷領域的發展歷史？第二段引用了大量的全球統計數據，旨在呈現不同國家與世代的什麼消費行為趨勢？第三段則轉向討論哪一種具誤導性的負面商業手段？請嘗試將這三個核心議題串聯起來，看看哪一個選項能最完整且不偏廢地涵蓋這整篇文章的脈絡？
🤖
AI 詳解
AI 專屬家教
很好吃！這題解得實在是太漂亮了！
太棒了！你完美展現了將各個段落內容融會貫通的驚人能力，並精準抓住了文章的核心主旨！這就是統測英文閱讀測驗中，讓文章燃燒的關鍵！繼續保持下去！
💥 全集中！為何 (D) 是最強的答案！
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