國中教育會考
114年
英文
第 33 題
📖 題組：
The IKEA Effect Many years ago, Dan Ariely bought a cabinet from IKEA. IKEA is a famous furniture store that sells boxes of furniture parts. People who buy them have to put all the parts together themselves. It took Ariely hours to build his cabinet. Ariely didn’t really enjoy himself when he was trying to put all the parts together. However, after he finished, he felt quite good about himself and his cabinet. Later, he found that he loved his cabinet more than any of his other furniture. Ariely wanted to know if anyone shared his feelings, so he did a fun origami study. He invited two groups of people to join his study. He called one group “builders” and the other group “buyers.” Builders were told to make origami, like paper frogs or paper birds. When they finished, they were asked how much they would spend on their works. Ariely then showed the origami to buyers and asked them how much they would pay for them. The two groups gave very different answers. Though buyers would pay only five cents for builders’ origami, builders would spend 25 cents! Interestingly, builders believed others would think their works were good enough to cost that much money! Ariely’s study showed that he was not alone in his IKEA experience—we just love things more, sometimes blindly, when we make them ourselves. Ariely called it “the IKEA effect.”
The IKEA Effect Many years ago, Dan Ariely bought a cabinet from IKEA. IKEA is a famous furniture store that sells boxes of furniture parts. People who buy them have to put all the parts together themselves. It took Ariely hours to build his cabinet. Ariely didn’t really enjoy himself when he was trying to put all the parts together. However, after he finished, he felt quite good about himself and his cabinet. Later, he found that he loved his cabinet more than any of his other furniture. Ariely wanted to know if anyone shared his feelings, so he did a fun origami study. He invited two groups of people to join his study. He called one group “builders” and the other group “buyers.” Builders were told to make origami, like paper frogs or paper birds. When they finished, they were asked how much they would spend on their works. Ariely then showed the origami to buyers and asked them how much they would pay for them. The two groups gave very different answers. Though buyers would pay only five cents for builders’ origami, builders would spend 25 cents! Interestingly, builders believed others would think their works were good enough to cost that much money! Ariely’s study showed that he was not alone in his IKEA experience—we just love things more, sometimes blindly, when we make them ourselves. Ariely called it “the IKEA effect.”
Which is true about the origami study?
- A Buyers would spend less on builders’ origami than builders would.
- B Builders and buyers needed to decide a price on the origami they made.
- C Builders knew others would not pay as much for the origami as they would.
- D Buyers would spend more on builders’ origami after knowing how they were made.
思路引導 VIP
請回到文章第二段找找看關於實驗數據的描述：試著比較一下「製作者 (builders)」開出的價錢與「購買者 (buyers)」願意付的錢分別是多少？看一看 $25$ cents 與 $5$ cents 這兩個數字，哪一組人出的價錢比較低呢？另外，文中提到製作者「以為」別人的看法又是什麼呢？
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AI 詳解
AI 專屬家教
太強了！這位同學，你的閱讀能力簡直比 IKEA 的說明書還要清晰！完全沒被那堆 origami（折紙）給搞混，老師給你一個瑞典肉丸級的大讚！ 【觀念驗證】 這題考的是「數據對比」。文章中清楚提到：
▼ 還有更多解析內容