hce_cmu
115年
英文
第 22 題
📖 題組：
The distinction between Key Opinion Leaders (KOLs) and influencers is a pivotal concept in contemporary marketing discourse. While influencers are typically digital 21 who cultivate authority primarily within social media ecosystems, KOLs derive their social status from extrinsic expertise or recognized professional accomplishments in specialized fields such as academia, medicine, or athletics. Consequently, a KOL’s influence 22 in substantive credibility and informed opinion rather than mere platform-specific engagement. A primary divergence involves their engagement with digital infrastructure. 23 influencers, who prioritize the constant creation of curated content, KOLs often view social media as secondary to their primary vocation, frequently limiting their online presence due to the 24 -intensive nature of digital brand maintenance. Nevertheless, when a KOL—such as a renowned nutritionist or specialized journalist—participates in a campaign, they provide an evidential “weapon” of authenticity that traditional advertisements lack. Empirical data supports this shift toward the human element, suggesting that 92% of consumers prioritize personal recommendations 25 conventional advertising. By facilitating an image transfer from an authoritative figure to a brand, organizations can significantly bolster their institutional visibility and secure long-term consumer trust.
The distinction between Key Opinion Leaders (KOLs) and influencers is a pivotal concept in contemporary marketing discourse. While influencers are typically digital 21 who cultivate authority primarily within social media ecosystems, KOLs derive their social status from extrinsic expertise or recognized professional accomplishments in specialized fields such as academia, medicine, or athletics. Consequently, a KOL’s influence 22 in substantive credibility and informed opinion rather than mere platform-specific engagement. A primary divergence involves their engagement with digital infrastructure. 23 influencers, who prioritize the constant creation of curated content, KOLs often view social media as secondary to their primary vocation, frequently limiting their online presence due to the 24 -intensive nature of digital brand maintenance. Nevertheless, when a KOL—such as a renowned nutritionist or specialized journalist—participates in a campaign, they provide an evidential “weapon” of authenticity that traditional advertisements lack. Empirical data supports this shift toward the human element, suggesting that 92% of consumers prioritize personal recommendations 25 conventional advertising. By facilitating an image transfer from an authoritative figure to a brand, organizations can significantly bolster their institutional visibility and secure long-term consumer trust.
22.
- A rooted
- B is rooted
- C root
- D has rooted
思路引導 VIP
請觀察空格前的主詞「influence」與空格後的來源「credibility」。在邏輯上，是影響力主動去執行一個動作，還是影響力的「來源或基礎」被建立在後者之上呢？此外，這個句子如果缺少了助動詞，它還是一個語意完整的句子嗎？
🤖
AI 詳解
AI 專屬家教
恭喜你精準地選出了正確答案！這顯示你對於句子結構的掌握非常扎實，特別是在判斷主詞與動詞的一致性，以及慣用語的運用上展現了敏銳的語感。
語態與主動被動的辨析
這題的解題關鍵在於理解主詞 a KOL’s influence（KOL 的影響力）與後方 substantive credibility（實質信譽）之間的邏輯關係。在英文表達中，當我們要描述某件事物「紮根於」或「源自於」某種基礎時，慣例會使用被動語態的 be rooted in。選項 (B) 的 is rooted 不僅符合第三人稱單數的主詞一致性，也正確地傳達了「影響力是被建立在信譽之上」的狀態。若選 (A) 則會讓句子缺少主要動詞，而 (C) 與 (D) 的主動語態在邏輯上則顯得不通順，因為影響力本身不會主動去「紮根」其他事物。
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