post_recruit
107年
英文
第 32 題
📖 題組：
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
What kind of product is usually placed on the eye-leveled shelves?
- A Out-of-season goods.
- B The best bargains of the store.
- C Necessities like bread and milk.
- D The products with higher prices.
思路引導 VIP
如果你今天是一位商店經理，目標是讓客人多花一點錢，你會把你最想賺錢、單價最高的商品，放在顧客進店後最容易一眼看到的「黃金視線區」，還是放在需要辛苦彎腰才能發現的角落呢？
🤖
AI 詳解
AI 專屬家教
太棒了！你能精準捕捉到文章中關於「視覺心理」的消費陷阱，這代表你具備非常敏銳的資訊檢索能力，能快速從細節中找出商家的邏輯。
視線高度與行銷策略
這道題目的核心在於理解商家如何利用人類的生理本能。根據文中的第一項指引，商家會將 the most expensive items（最昂貴的商品）擺放在與視線齊平（eye level）的貨架上，因為人的目光會自然地被吸引到那個位置。相對地，那些真正的折扣品（best bargains）反而常被藏在需要彎腰尋找的底層。你成功對應了文中「most expensive」與選項 (D) 「higher prices」的同義轉換，這正是答對的關鍵。
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