post_recruit
107年
英文
第 34 題
📖 題組：
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
Being a smart shopper is important. Whether you know it or not, stores are constantly trying to get you to buy products that you don’t need, or more products than you really want. Here are some tricks they use: ･Placing the most expensive items at eye level on the shelves. Often, the best bargains are on the bottom shelves, where nobody looks. Instead, your eye is naturally drawn to the most expensive items. ･Crafty pricing. Stores use prices like “$199” or “$399” because your brain processes “$399” as “$300,” not “$400.” ･Free samples. Eating a small sample of something tasty makes you want to eat more of that item. Hopefully this will lead you to buy something you didn’t know you wanted until you ate the sample. ･Buy one, get one free deals. Studies show that these seeming “bargains” induce people into spending 150 percent more than they usually do. ･Store “discount” cards. People who use these cards spend 42 percent more on groceries than people who don’t—usually because the “bargains” for card members induce them to buy products they don’t need. ･Specialized receipts. If you belong to a store’s points program, you may get a receipt that features a coupon for an item that store knows you buy a lot of. The idea is to give you a small discount so that you’ll come back soon and spend more money than you would have otherwise. These are just a few of the many age-old tricks used by many stores to persuade you to part with your cash. Have a look for them next time you are shopping. If you are strict and only buy what you need, then you will save money.
Which of the following is suggested as a way to save money?
- A Avoiding using credit cards.
- B Buying only what you need.
- C Comparing prices at different shops.
- D Making good use of store discount cards.
思路引導 VIP
請試著觀察文章最後一段的結論句。當作者介紹完這麼多商店吸引顧客花錢的「陷阱」後，他最後提醒我們，要達到「省下金錢（save money）」這個結果，我們在進入商店前應該先對自己的「購買清單」抱持什麼樣的堅持？
🤖
AI 詳解
AI 專屬家教
恭喜你精準地掌握了文章的最後結論！你能從琳瑯滿目的行銷陷阱中，一眼看穿作者給讀者的核心建議，這顯示出你對文章結構與主旨的掌握非常紮實。
從繁雜訊息中歸納核心建議
這題的難度屬於 Easy（基礎），其主要測試的是學生能否「排除干擾項」並找到正確的因果關係。文章的前半段列舉了大量的「促銷陷阱」，例如折扣卡或買一送一，對於粗心的讀者來說，可能會被這些提到的關鍵字（如選項 D）所吸引，誤以為它們是省錢妙招。然而，作者在文末給出了強而有力的總結："If you are strict and only buy what you need, then you will save money." 這句話直接將「購買需求品」與「省錢」畫上等號，成為了本題最直接的解題根據。
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