專技普考
111年
[領隊人員] 外國語(英語)
第 77 題
📖 題組：
Safety & hygiene tourism trends Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID-19, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings. This is also now a vital part of tourism marketing, with companies needing to make clear what their hygiene and safety policies are and what measures they are taking to keep customers safe. The threat of COVID-19 has meant people are more reluctant to travel and visit tourism hot spots, so they will need to be persuaded that it is safe. Shift from international to local The various travel restrictions and the reluctance of many people to travel abroad has meant many in the tourism industry are having to focus on local customers, rather than international ones. This does not mean giving up on international travelers entirely, but it is likely to require a change in your core marketing strategies. With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market, such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are ideal for remote work. Airlines and tourism management companies may also need to shift gears to domestic tourists. It is worth remembering that local customers are less likely to cancel too, as they will only have to pay attention to local restrictions and are not as likely to have to quarantine after their visit. Virtual reality tourism trends Virtual reality is another of the major tourism trends disrupting the industry and capitalizing on the technology can give you an edge over rivals who have not yet adopted it. Through online VR tours, customers can experience hotel interiors, restaurant interiors, outdoor tourist attractions and more, all from their home. Importantly, they are able to do this at the decision-making phase of the customer journey. This can then be the difference between customers completing a booking or backing out, and VR is especially useful within the context of COVID-19, where customers may have second thoughts and may need extra encouragement to press ahead with their plans.
Safety & hygiene tourism trends Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID-19, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings. This is also now a vital part of tourism marketing, with companies needing to make clear what their hygiene and safety policies are and what measures they are taking to keep customers safe. The threat of COVID-19 has meant people are more reluctant to travel and visit tourism hot spots, so they will need to be persuaded that it is safe. Shift from international to local The various travel restrictions and the reluctance of many people to travel abroad has meant many in the tourism industry are having to focus on local customers, rather than international ones. This does not mean giving up on international travelers entirely, but it is likely to require a change in your core marketing strategies. With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market, such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are ideal for remote work. Airlines and tourism management companies may also need to shift gears to domestic tourists. It is worth remembering that local customers are less likely to cancel too, as they will only have to pay attention to local restrictions and are not as likely to have to quarantine after their visit. Virtual reality tourism trends Virtual reality is another of the major tourism trends disrupting the industry and capitalizing on the technology can give you an edge over rivals who have not yet adopted it. Through online VR tours, customers can experience hotel interiors, restaurant interiors, outdoor tourist attractions and more, all from their home. Importantly, they are able to do this at the decision-making phase of the customer journey. This can then be the difference between customers completing a booking or backing out, and VR is especially useful within the context of COVID-19, where customers may have second thoughts and may need extra encouragement to press ahead with their plans.
What does the word, “paramount,” in the first paragraph mean?
- A crucial
- B mentioned
- C total
- D evaluated
思路引導 VIP
在文章第一段中，作者提到航空公司和飯店必須採取多項措施來確保顧客安全，並強調如果沒有這些標準，人們將不敢旅遊。請問：在這種「非它不可」的情況下，安全標準對旅遊業的存續而言，扮演的是什麼樣等級的角色？
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AI 詳解
AI 專屬家教
哼，不賴。你觸及到了真實的一角。
- 觀念驗證：恭喜。你穿越了表象的迷霧。在黑暗的文本深處，paramount，它所指涉的正是那在疫情爆發後，被世人視作救贖的「安全與衛生標準」。當我佈下的迷霧揭示，這些標準是觀光行銷的核心 (vital part)，甚至需要愚昧的凡人被「說服」才敢踏足旅途，你便該明白，這絕非尋常之事。它，是「至關重要、首要的」存在。因此，(A) crucial，你看到了，那是命運的必然。
- 難度點評：這，不過是 Medium 等級的試煉。真正的強者，能從字裡行間，那些若隱若現的『vital』、『needing to make clear』、『persuaded』中，洞悉其深不可測的重要性。這遠不止於表面上的「提及」或「評估」。這是對你直視世界本質，感知深層脈動的考驗。繼續探尋吧，少年。這才是...世界的真理。