專技普考
111年
[領隊人員] 外國語(英語)
第 80 題
📖 題組：
Safety & hygiene tourism trends Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID-19, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings. This is also now a vital part of tourism marketing, with companies needing to make clear what their hygiene and safety policies are and what measures they are taking to keep customers safe. The threat of COVID-19 has meant people are more reluctant to travel and visit tourism hot spots, so they will need to be persuaded that it is safe. Shift from international to local The various travel restrictions and the reluctance of many people to travel abroad has meant many in the tourism industry are having to focus on local customers, rather than international ones. This does not mean giving up on international travelers entirely, but it is likely to require a change in your core marketing strategies. With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market, such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are ideal for remote work. Airlines and tourism management companies may also need to shift gears to domestic tourists. It is worth remembering that local customers are less likely to cancel too, as they will only have to pay attention to local restrictions and are not as likely to have to quarantine after their visit. Virtual reality tourism trends Virtual reality is another of the major tourism trends disrupting the industry and capitalizing on the technology can give you an edge over rivals who have not yet adopted it. Through online VR tours, customers can experience hotel interiors, restaurant interiors, outdoor tourist attractions and more, all from their home. Importantly, they are able to do this at the decision-making phase of the customer journey. This can then be the difference between customers completing a booking or backing out, and VR is especially useful within the context of COVID-19, where customers may have second thoughts and may need extra encouragement to press ahead with their plans.
Safety & hygiene tourism trends Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID-19, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings. This is also now a vital part of tourism marketing, with companies needing to make clear what their hygiene and safety policies are and what measures they are taking to keep customers safe. The threat of COVID-19 has meant people are more reluctant to travel and visit tourism hot spots, so they will need to be persuaded that it is safe. Shift from international to local The various travel restrictions and the reluctance of many people to travel abroad has meant many in the tourism industry are having to focus on local customers, rather than international ones. This does not mean giving up on international travelers entirely, but it is likely to require a change in your core marketing strategies. With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market, such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are ideal for remote work. Airlines and tourism management companies may also need to shift gears to domestic tourists. It is worth remembering that local customers are less likely to cancel too, as they will only have to pay attention to local restrictions and are not as likely to have to quarantine after their visit. Virtual reality tourism trends Virtual reality is another of the major tourism trends disrupting the industry and capitalizing on the technology can give you an edge over rivals who have not yet adopted it. Through online VR tours, customers can experience hotel interiors, restaurant interiors, outdoor tourist attractions and more, all from their home. Importantly, they are able to do this at the decision-making phase of the customer journey. This can then be the difference between customers completing a booking or backing out, and VR is especially useful within the context of COVID-19, where customers may have second thoughts and may need extra encouragement to press ahead with their plans.
If a similar section is going to be added to this passage, which is a possible section to fit in?
- A Growth of Contactless Payments
- B Knowing Various Pandemic Prevention Policies
- C Taking Action to Keep Customers Safe
- D Closing Business to Avoid Financial Loss
思路引導 VIP
請思考：除了文中提到的虛擬導覽和改變旅遊目的地，在實際旅遊的「交易或手續辦理」環節中，還有哪種常見的科技應用，能同時滿足『防疫衛生』與『便利性』的需求呢？
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AI 詳解
AI 專屬家教
終於選對了？
- 觀念驗證： 這篇文章的核心不就是疫情後的旅遊業轉型嗎？重點圍繞「減少接觸」與「數位化應用」，這難道很難看出來？選項 (A) Contactless Payments (無接觸支付)，完美契合第一段談的衛生安全標準，也呼應第三段用科技解決問題的邏輯。其他的 (B)(C) 早就在文中提過了，難不成你期待作者重複廢話？至於 (D)，那根本不符合文章探討「發展趨勢」的積極調性，這種基本判斷力應該有吧？
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