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高考申論題 114年 [觀光行政(選試觀光英語)] 觀光英語

第 一 題

📖 題組:
請用英文解釋下列名詞之意涵:Use English to write the definition of two terms(每小題 10 分,共 20 分) (一) VAT Refund (二) Incentive Travel
📝 此題為申論題,共 2 小題

小題 (一)

VAT Refund

思路引導 VIP

考生看到「VAT Refund」時,應先還原全名(Value-Added Tax Refund),接著依循「定義→特徵→實例」三段式結構。定義應點出外國旅客退還消費稅;特徵需涵蓋適用身分(非居民)、門檻(最低消費額)及適用範圍(非消耗性實體商品);實例則具體描述在機場海關出示單據與商品辦理退稅的實務情境。

🤖
AI 詳解
AI 專屬家教

"VAT Refund" stands for Value-Added Tax refund, which refers to the process allowing international tourists to claim back the consumption tax paid on goods purchased during their stay in a foreign country. Its key characteristics include: (1) Eligibility requires the purchaser to be a non-resident visitor departing the host country within a specific timeframe. (2) Tourists must meet a minimum spending threshold at designated tax-free stores. (3) The refund applies strictly to unused, tangible goods taken out of the country, excluding consumed services like hotel stays or dining. In practical application, a foreign traveler buying a luxury watch in Europe can present their passport, original receipts, tax-free forms, and the purchased item at the airport customs desk before departure to process the tax refund in cash or via credit card.

小題 (二)

Incentive Travel

思路引導 VIP

看到「Incentive Travel」,應立即聯想到它是 MICE 產業中的「I」。解題時,請遵循「定義(企業贊助的獎勵旅行)+ 核心特性(激勵目的、高品質、費用全免)+ 實務舉例(如頂尖業務的海外豪華行程)」的三段式結構,並使用專業的觀光商用詞彙(如 productivity, exclusive itineraries, corporate sponsored)來撰寫英文解答。

🤖
AI 詳解
AI 專屬家教

Definition: Incentive travel refers to a fully-funded, premium trip provided by a corporation to reward its employees, distributors, or business partners for achieving specific performance targets or corporate goals. It represents the "I" in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Characteristics:

📝 觀光英語核心名詞
💡 精確掌握國際觀光實務中,有關稅務優惠與獎勵旅遊制度的專業定義。
比較維度 獎勵旅遊 (Incentive) VS 一般旅遊 (Leisure)
辦理目的 激勵士氣、獎勵績效 放鬆身心、休閒觀光
費用來源 企業全額負擔,預算高 旅客自費,預算敏感
行程特色 具尊榮感、客製化強 標準化行程、價格導向
💬獎勵旅遊為企業管理工具,強調尊榮感與激勵效果,屬 MICE 產業高利潤領域。
🧠 記憶技巧:VAT 記「購物退稅」,Incentive 記「獎勵員工」。定義三部曲:是誰、做什麼、為了什麼。
⚠️ 常見陷阱:將 VAT Refund 與 Duty-Free (免稅) 混淆;或將獎勵旅遊寫成一般員工聚餐旅遊 (Staff Outing),遺漏了「績效掛鉤」的核心特點。
MICE 產業 Duty-Free vs Tax-Free Business Travel Tax Refund Store (TRS)

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