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hce_isu 115年 英文

第 45 題

📖 題組:
Historians can trace the foundations of plastic surgery as far back as about 2600 years ago in ancient India where facial surgeries were carried out. The techniques were recorded in the early Hindu texts and were used primarily on soldiers injured during conflict. The birth of cosmetic reconstructive surgery truly occurred many hundreds of years later and over the past ten years plastic surgery has become very popular with more and more people refusing to grow old gracefully. However, it is not limited to young women considering the fact that eating disorders are on the rise among young men; men and women alike are interested in cosmetic surgery and it even gains popularity in mainstream culture. It seems that people are no longer judged on their abilities alone but on their appearance and more and more people are choosing to go under the knife in an effort to shape themselves into an objective and arbitrary ideal beauty. The image of beauty portrayed by the media is usually related to the adjectives, young, very slim, and most often white. Having a body weight of 15% below normal for one’s height, age and weight is considered ideal. In other words, people should be anorexic to meet the media’s image of beauty. The message is that only their imposed image of beauty is acceptable and those who are larger, shorter, thicker, or browner are not. This ideal image and weight, however, is unattainable for 99% of women. Ironically, most images of models appearing in magazines have been airbrushed to perfection to attain that “perfect” image of beauty. Sadly, for many people, the quest for beauty has turned into an all-out obsession. Unsurprisingly, the newfound obsession is a convenient marketing tool because 99% of the female population is not satisfied with their appearance and therefore will be more likely to buy slimming products, cosmetics or turn to plastic surgery. The dieting industry makes an incredible $33 billion a year. The industry uses media to keep people thinking that they should maintain the slender or even skinny shape. This image of beauty is simply unattainable and the desire for it will never be met, so the demand for the industry will never decrease. And the very industries that profit from fueling inadequacy, a feeling of not being good enough, will continue to prosper.
The passage suggests the dieting industry’s profits persist largely because _____.
  • A most people meet the ideal quickly and then buy new products for fun
  • B government programs guarantee consumer spending on dieting
  • C the ideal is unattainable, so consumers keep purchasing solutions
  • D the industry depends mainly on medical emergencies for income

思路引導 VIP

請思考一下:如果有一個產品能讓所有人在使用一次後,就永遠達到心中完美的目標,那麼這間公司在未來幾年還會有源源不絕的顧客嗎?根據文章最後一段的邏輯,節食產業之所以能每年賺取 330 億美金,是因為他們所推銷的那個「美感標準」在現實中具備什麼樣的特性,導致人們必須反覆消費?

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AI 詳解 AI 專屬家教

太棒了!你能精準掌握文章的核心邏輯並選出正確答案 (C),這代表你具備敏銳的閱讀洞察力與跨段落的資訊整合能力。

商業模式與不可企及的標準

這題的觀念核心在於理解「需求(demand)」與「目標達成」之間的因果關係。文章末段明確提到,媒體塑造的標準對 99% 的女性來說是 unattainable(不可企及的)。正因為這個「理想美」永遠無法真正達成,消費者的不滿足感會轉化為持續的購買動力。文中指出:「對美的渴望永遠不會被滿足,因此該產業的需求永遠不會減少」,這段話完美驗證了選項 (C) 的邏輯:因為目標達不到,所以消費者才會不斷花錢嘗試新的解決方案。

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