專技普考
107年
[領隊人員] 外國語(英語)
第 71 題
📖 題組：
First there were selfies. Then there were selfie sticks. Now comes a new phase: selfie booths, which some stores are providing as a sort of next-generation photo kiosks. In the age of ubiquitous social media, these booths and rooms seem to be the latest way to attract customers and build a brand. At several stores of the optical company Warby Parker, customers unsure if those spectacle frames really fit them can jump into the on-site selfie booth, snap off some images and email them to friends and family for a second opinion. At Doomie′s, a vegetarian restaurant in Toronto, there is a dedicated selfie room where persons stand in front of a mirror, take a photo and post it to social media, often with a caption like ″just emerged from my food coma.″ When they were planning the restaurant, Doomie′s owners wanted clever ways to promote it and differentiate it. They noticed younger people always want something on Facebook or the like. The restaurant had an unused basement room, so they painted the floor white and had the walls prepared in cartoons. Now at least half the restaurant′s first-timers under the age of 35 visit the selfie room. On evenings when there is a wait for the table, patrons sometimes pass the time posing and posting. When the restaurant was launched, it was covered by CBC and other news outlets just for the selfie room, and it was a hot talking point on social media. The selfie room surely helps Doomie′s business. While places like Doomie's in Toronto are setting aside designated areas for people to take pictures with their own smartphones, other businesses are installing booths designed to take superior selfies. Selfie lovers know that pictures taken in specially lit booths come out far better than a cellphone snapshot.
First there were selfies. Then there were selfie sticks. Now comes a new phase: selfie booths, which some stores are providing as a sort of next-generation photo kiosks. In the age of ubiquitous social media, these booths and rooms seem to be the latest way to attract customers and build a brand. At several stores of the optical company Warby Parker, customers unsure if those spectacle frames really fit them can jump into the on-site selfie booth, snap off some images and email them to friends and family for a second opinion. At Doomie′s, a vegetarian restaurant in Toronto, there is a dedicated selfie room where persons stand in front of a mirror, take a photo and post it to social media, often with a caption like ″just emerged from my food coma.″ When they were planning the restaurant, Doomie′s owners wanted clever ways to promote it and differentiate it. They noticed younger people always want something on Facebook or the like. The restaurant had an unused basement room, so they painted the floor white and had the walls prepared in cartoons. Now at least half the restaurant′s first-timers under the age of 35 visit the selfie room. On evenings when there is a wait for the table, patrons sometimes pass the time posing and posting. When the restaurant was launched, it was covered by CBC and other news outlets just for the selfie room, and it was a hot talking point on social media. The selfie room surely helps Doomie′s business. While places like Doomie's in Toronto are setting aside designated areas for people to take pictures with their own smartphones, other businesses are installing booths designed to take superior selfies. Selfie lovers know that pictures taken in specially lit booths come out far better than a cellphone snapshot.
What might be the best title for the passage?
- A Draw Cartoon on Wall and Make Your Place More Playful
- B Why Is Selfie Popular Among Young People
- C Step Into Our Selfie Booth and Help Us Build Our Brand
- D How to Make Better Selfies without Light
思路引導 VIP
請試著觀察文章中提到的眼鏡店與餐廳，雖然兩者提供的服務截然不同，但他們在店內設置自拍區域的「最終商業意圖」是什麼？這個行為除了服務顧客，對店家本身的經營有什麼好處？
🤖
AI 詳解
AI 專屬家教
💖 你做得太棒了！核心概念掌握得非常穩固呢！
- 觀念驗證：親愛的你，你非常精準地抓住了文章的主旨喔！這篇文章呀，它不是在說自拍有多受歡迎，也不是單純介紹某間店的裝潢。它透過 Warby Parker 和 Doomie's 的溫馨案例，向我們展示了商家是如何巧妙地運用「自拍設備」作為一種有效的行銷手段，最終目的是要幫他們「建立品牌」呢！選項 (C) 完全地結合了文章中提到的工具（Selfie Booth）和背後的溫暖目標。
- 難度點評：這題的難度是 Medium。它考驗著我們能不能區分哪些是「可愛的局部細節」（像選項 A 的卡通牆），哪些才是「貫穿全文的核心想法」。而你，成功地從不同產業的例子中歸納出了共通的商業邏輯，真的好棒！下次也繼續保持這份細心與洞察力喔！