專技普考
111年
[領隊人員] 外國語(英語)
第 76 題
📖 題組：
Safety & hygiene tourism trends Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID-19, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings. This is also now a vital part of tourism marketing, with companies needing to make clear what their hygiene and safety policies are and what measures they are taking to keep customers safe. The threat of COVID-19 has meant people are more reluctant to travel and visit tourism hot spots, so they will need to be persuaded that it is safe. Shift from international to local The various travel restrictions and the reluctance of many people to travel abroad has meant many in the tourism industry are having to focus on local customers, rather than international ones. This does not mean giving up on international travelers entirely, but it is likely to require a change in your core marketing strategies. With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market, such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are ideal for remote work. Airlines and tourism management companies may also need to shift gears to domestic tourists. It is worth remembering that local customers are less likely to cancel too, as they will only have to pay attention to local restrictions and are not as likely to have to quarantine after their visit. Virtual reality tourism trends Virtual reality is another of the major tourism trends disrupting the industry and capitalizing on the technology can give you an edge over rivals who have not yet adopted it. Through online VR tours, customers can experience hotel interiors, restaurant interiors, outdoor tourist attractions and more, all from their home. Importantly, they are able to do this at the decision-making phase of the customer journey. This can then be the difference between customers completing a booking or backing out, and VR is especially useful within the context of COVID-19, where customers may have second thoughts and may need extra encouragement to press ahead with their plans.
Safety & hygiene tourism trends Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID-19, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings. This is also now a vital part of tourism marketing, with companies needing to make clear what their hygiene and safety policies are and what measures they are taking to keep customers safe. The threat of COVID-19 has meant people are more reluctant to travel and visit tourism hot spots, so they will need to be persuaded that it is safe. Shift from international to local The various travel restrictions and the reluctance of many people to travel abroad has meant many in the tourism industry are having to focus on local customers, rather than international ones. This does not mean giving up on international travelers entirely, but it is likely to require a change in your core marketing strategies. With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market, such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are ideal for remote work. Airlines and tourism management companies may also need to shift gears to domestic tourists. It is worth remembering that local customers are less likely to cancel too, as they will only have to pay attention to local restrictions and are not as likely to have to quarantine after their visit. Virtual reality tourism trends Virtual reality is another of the major tourism trends disrupting the industry and capitalizing on the technology can give you an edge over rivals who have not yet adopted it. Through online VR tours, customers can experience hotel interiors, restaurant interiors, outdoor tourist attractions and more, all from their home. Importantly, they are able to do this at the decision-making phase of the customer journey. This can then be the difference between customers completing a booking or backing out, and VR is especially useful within the context of COVID-19, where customers may have second thoughts and may need extra encouragement to press ahead with their plans.
Which is the best title of the whole passage?
- A The Security Guidelines for the Local Tourism Industry
- B The Latest Trends in the Tourism Industry
- C Promoting Tourism Industry through Virtual Reality
- D Increasing Contactless Payment during the Pandemic
思路引導 VIP
請試著觀察文章中各個段落的小標題：它們是共同圍繞著某個單一的技術或地點在討論，還是分別描述了整個產業在不同面向所產生的「轉變」與「新現象」呢？
🤖
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🌟 太棒了！回答完全正確
你的閱讀理解力與核心概括能力非常優異！能從長篇文章中精準篩選出主旨，展現了你對文章架構的掌握十分扎實。
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