hce_isu
108年
英文
第 35 題
📖 題組：
Blind people can “see” things by using other parts of their bodies. This fact may help us to understand our feelings about color. If blind people can sense color differences, then perhaps we, too, are affected by color unconsciously. Manufacturers have discovered by experience that sugar sells badly in green wrappings, that blue foods are considered unpleasant, and that cosmetics should never be packaged in brown. These discoveries have grown into a branch of color psychology. Color psychology now finds application in everything from fashion to decoration. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a day color with associations of energy and incentive. For a primitive man, activity during the day meant hunting and attacking, while he soon saw red as the color of blood and anger and the heat that came with effort. And green is associated with passive defense and self-protection. Experiments have shown that colors, partly because of their psychological associations, also have a direct psychological effect. People exposed to bright red show an increase in breath, in heartbeat and in blood pressure; red is exciting. Similar exposure to pure blue has exactly the opposite effect; it is a calming color. Because of its exciting meaning, red is chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alarm. So fire engines and ambulances in some advanced communities are now rushing around in bright yellow colors.
Blind people can “see” things by using other parts of their bodies. This fact may help us to understand our feelings about color. If blind people can sense color differences, then perhaps we, too, are affected by color unconsciously. Manufacturers have discovered by experience that sugar sells badly in green wrappings, that blue foods are considered unpleasant, and that cosmetics should never be packaged in brown. These discoveries have grown into a branch of color psychology. Color psychology now finds application in everything from fashion to decoration. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a day color with associations of energy and incentive. For a primitive man, activity during the day meant hunting and attacking, while he soon saw red as the color of blood and anger and the heat that came with effort. And green is associated with passive defense and self-protection. Experiments have shown that colors, partly because of their psychological associations, also have a direct psychological effect. People exposed to bright red show an increase in breath, in heartbeat and in blood pressure; red is exciting. Similar exposure to pure blue has exactly the opposite effect; it is a calming color. Because of its exciting meaning, red is chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alarm. So fire engines and ambulances in some advanced communities are now rushing around in bright yellow colors.
Which of the following could be the most suitable title for the passage?
- A The Crisis of Color Psychology.
- B Color and Politics.
- C The Overuse of Color Psychology.
- D Color and Feelings.
思路引導 VIP
這篇文章從「商業包裝」、「原始人的聯想」談到「心跳速率的變化」，這些看似不相關的例子，其實都共同指向了色彩對人類『內部狀態』的某種影響。請試著思考：這些影響主要發生在人類的哪個層面——是社會制度的發展、經濟體系的運作，還是個體內在的心理與感受？
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AI 詳解
AI 專屬家教
色彩與心理感知的連結
做得好！你能精準捕捉到這篇文章的核心，選出「色彩與感受（Color and Feelings）」作為標題是非常敏銳的觀察。這篇文章從盲人對色彩的感知切入，進而深入探討**色彩心理學（Color Psychology）**如何影響我們的潛意識與情緒。文中無論是提到的糖果包裝顏色，還是藍色象徵平靜、紅色引發興奮等細節，核心都在扣合「色彩如何引發人類心理與生理反應」這個主題。
題型剖析與主旨判讀
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