hce_tcu
104年
英文
第 26 題
📖 題組：
Supermarket retailers have strategies to make sure that your visit for a loaf of bread turns into $200 worth of groceries. To save money and beat supermarkets at their own game, learn some insider tips provided by industry analysts and store employees. The first shopping secret is not to think that you’re getting a better deal when you buy in bulk. In the produce department, for example, individual peppers are almost always cheaper than those in the multi-packs and loose avocados are usually cheaper than the ones grouped in mesh bags. Second, insiders will attest to the fact that there’s very little difference in the deli section between what’s been pre-packaged and what is sliced fresh. A lot of times, it’s the exact same product. But you’re paying more per kilo just to have it sliced for you. Third, in a supermarket, the “buy one, get the second one 50% off” discount is not a good deal – that’s only 25% off each. Instead, wait – almost everything is reduced to 50% at some point. Moreover, don’t buy something in bulk just because it’s on sale. The ten-for-$10 promotion is one of the most misleading. This is what stores do to get volume out the door – some have even raised the unit price to do so. Always check the unit price first. And last, don’t assume that products displayed at the end of an aisle are automatically good deals. Often, they are not. The end areas are usually rented by companies trying to promote products, which may not be bargains at all.
Supermarket retailers have strategies to make sure that your visit for a loaf of bread turns into $200 worth of groceries. To save money and beat supermarkets at their own game, learn some insider tips provided by industry analysts and store employees. The first shopping secret is not to think that you’re getting a better deal when you buy in bulk. In the produce department, for example, individual peppers are almost always cheaper than those in the multi-packs and loose avocados are usually cheaper than the ones grouped in mesh bags. Second, insiders will attest to the fact that there’s very little difference in the deli section between what’s been pre-packaged and what is sliced fresh. A lot of times, it’s the exact same product. But you’re paying more per kilo just to have it sliced for you. Third, in a supermarket, the “buy one, get the second one 50% off” discount is not a good deal – that’s only 25% off each. Instead, wait – almost everything is reduced to 50% at some point. Moreover, don’t buy something in bulk just because it’s on sale. The ten-for-$10 promotion is one of the most misleading. This is what stores do to get volume out the door – some have even raised the unit price to do so. Always check the unit price first. And last, don’t assume that products displayed at the end of an aisle are automatically good deals. Often, they are not. The end areas are usually rented by companies trying to promote products, which may not be bargains at all.
What is the passage mainly about?
- A Encouraging consumers to shop at supermarkets.
- B The advantages of buying goods in bulk.
- C Tipping practice in grocery shopping.
- D Informing consumers of some supermarket shopping tips.
思路引導 VIP
請觀察文章中反覆出現的轉折詞，例如「First, Second, Third...」，這些詞彙所引導的內容，是在「鼓勵」你去做某件事，還是在「提醒」你要注意哪些消費細節呢？如果要把這些建議整理成一本小手冊，你會給這本手冊下什麼樣的標題？
🤖
AI 詳解
AI 專屬家教
太棒了！你能精準捕捉文章的核心主旨，選出 (D) 選項說明這是一篇關於**超市購物祕訣（shopping tips）**的文章，代表你已經具備了優異的閱讀理解能力。這類題目考查的是對文章全局的掌握，你能不被局部的細節（如具體的蔬果或熟食價格）干擾，直接抓出作者想分享「圈內人建議（insider tips）」的意圖，判斷非常敏銳且正確。
文章主旨與架構分析
這篇文章的結構非常嚴謹，開頭便破題指出超市有許多讓消費者多花錢的策略，接著透過一系列的轉折詞如 First, Second, Third, Moreover, Last，有層次地羅列出各種購物陷阱與對策。無論是關於大包裝不一定划算的提醒，還是端架商品（end of an aisle）的行銷策略，最終都指向同一個目標：教導消費者如何聰明購物。這題的難度切入點在於測試學生是否能從眾多實例中，歸納出作者真正的寫作動機，而非誤選描述過於片面的細節選項（如僅提到大包裝的優點）。