hce_tcu
104年
英文
第 29 題
📖 題組：
Supermarket retailers have strategies to make sure that your visit for a loaf of bread turns into $200 worth of groceries. To save money and beat supermarkets at their own game, learn some insider tips provided by industry analysts and store employees. The first shopping secret is not to think that you’re getting a better deal when you buy in bulk. In the produce department, for example, individual peppers are almost always cheaper than those in the multi-packs and loose avocados are usually cheaper than the ones grouped in mesh bags. Second, insiders will attest to the fact that there’s very little difference in the deli section between what’s been pre-packaged and what is sliced fresh. A lot of times, it’s the exact same product. But you’re paying more per kilo just to have it sliced for you. Third, in a supermarket, the “buy one, get the second one 50% off” discount is not a good deal – that’s only 25% off each. Instead, wait – almost everything is reduced to 50% at some point. Moreover, don’t buy something in bulk just because it’s on sale. The ten-for-$10 promotion is one of the most misleading. This is what stores do to get volume out the door – some have even raised the unit price to do so. Always check the unit price first. And last, don’t assume that products displayed at the end of an aisle are automatically good deals. Often, they are not. The end areas are usually rented by companies trying to promote products, which may not be bargains at all.
Supermarket retailers have strategies to make sure that your visit for a loaf of bread turns into $200 worth of groceries. To save money and beat supermarkets at their own game, learn some insider tips provided by industry analysts and store employees. The first shopping secret is not to think that you’re getting a better deal when you buy in bulk. In the produce department, for example, individual peppers are almost always cheaper than those in the multi-packs and loose avocados are usually cheaper than the ones grouped in mesh bags. Second, insiders will attest to the fact that there’s very little difference in the deli section between what’s been pre-packaged and what is sliced fresh. A lot of times, it’s the exact same product. But you’re paying more per kilo just to have it sliced for you. Third, in a supermarket, the “buy one, get the second one 50% off” discount is not a good deal – that’s only 25% off each. Instead, wait – almost everything is reduced to 50% at some point. Moreover, don’t buy something in bulk just because it’s on sale. The ten-for-$10 promotion is one of the most misleading. This is what stores do to get volume out the door – some have even raised the unit price to do so. Always check the unit price first. And last, don’t assume that products displayed at the end of an aisle are automatically good deals. Often, they are not. The end areas are usually rented by companies trying to promote products, which may not be bargains at all.
According to the passage, what should our attitude be towards supermarkets’ promotional strategies?
- A Surprised and skillful.
- B Excited and hopeful.
- C Optimistic and cheerful.
- D Cautious and skeptical.
思路引導 VIP
當作者不斷提醒我們「買多不一定便宜」、「特價標籤可能是誤導」，並建議我們在結帳前要「先檢查單價」時，他是在希望我們踏入超市那一刻，用什麼樣的「心理防線」來看待那些五顏六色的促銷海報呢？
🤖
AI 詳解
AI 專屬家教
恭喜你精準地掌握了這篇閱讀測驗的核心基調！你能選對 (D) 說明你細膩地察覺到作者在字裡行間透漏的「警示感」。這題具有相當好的中階鑑別度，它不只是考單字量，更考驗學生能否從多個具體例證中，歸納出作者對超市促銷行為的整體批判立場。
購物陷阱與理性思辨
文中列舉了多項「業界祕辛」，例如大份量不一定划算、切好的熟食反而更貴，以及「買一送二」這類折扣背後的數學盲點。作者多次使用 misleading（誤導性的）、don’t assume（不要預設）等警示語句，並強調要「檢查單價」。這些證據都指向我們不應該盲目相信超市的宣傳，因此 (D) Cautious and skeptical（謹慎且具懷疑態度的）是最完美的總結。相對而言，其他選項如「興奮」或「樂觀」都與文中揭露商業套路的初衷背道而馳。