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地特三等申論題 111年 [觀光行政(選試觀光英語)] 觀光英語

第 三 題

三、中譯英:(20 分) COVID-19 新冠肺炎疫情衝擊全球市場,造成全球性產業經濟重大影響,各國實施邊境管制政策,全球入出境旅遊陷入停頓,造成觀光產業前所未有的衝擊。世界觀光組織(UNWTO)及國際航空運輸協會(IATA)預測,國際旅客於疫情發生後至少需 2-3 年後才有可能恢復 2019 年水準。在這段時間,我們協助觀光產業轉型、開發各項創新旅遊產品,從「外銷轉內銷」投入國旅,趁勢讓國人體驗臺灣、愛上臺灣。疫後臺灣觀光持續面臨轉型課題,唯有更積極地透過國旅市場精緻化、服務品質提升、數位化升級等作為,才能使整體產業在危機中找到轉機,以迎接未來國際觀光客。
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本題測驗考生對後疫情時代觀光產業趨勢與政策專有名詞的掌握。作答時應先拆解長句,確立主詞與動詞,並精準使用如「border control」、「unprecedented impact」、「digital upgrade」等專業術語,同時將中文口語化的「外銷轉內銷」轉譯為符合商業邏輯的「shifting focus to the domestic market」。

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【譯文】 The COVID-19 pandemic has severely impacted the global market, causing a significant effect on the global industrial economy. As countries implemented border control policies, global inbound and outbound tourism came to a standstill, dealing an unprecedented blow to the tourism industry. The United Nations World Tourism Organization (UNWTO) and the International Air Transport Association (IATA) forecast that it will take at least two to three years for international tourist arrivals to recover to 2019 levels. During this period, we have assisted the tourism industry in its transformation and the development of various innovative travel products. By shifting our focus from the international to the domestic travel market, we seized the opportunity to encourage our citizens to experience and fall in love with Taiwan. In the post-pandemic era, Taiwan's tourism sector continues to face the challenge of transformation. Only by proactively refining the domestic travel market, enhancing service quality, and promoting digital upgrades can the entire industry turn this crisis into an opportunity to welcome future international tourists. 【重點詞彙/句型】

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